Fashion Watch News Report: With the recent coaching change fashion storm intensified, designers and fashion brands deeper gradually float the table relationship. This is not all imaginary sympathetic, but the paranoia, bloodshed. Brands need to design more "critical point", and most designers still prefer to live in an ivory tower. This is not the end of the contest, who will become the ultimate winner?
Former Balmain designer Christophe Decarnin
John Galliano for anti-Semitic remarks, was by himself single-handedly revive the Christian Dior removed, followed by the same name brands with the fall of its own, becoming the fashion industry's history of racial discrimination by the most severe punishment for the designer. At the same time, this is unprecedented in the history of the public fashion event, its influence far beyond the scope of the fashion industry, not only practitioners, fans and beauty concern, and this aroused widespread public discussion.
Dior company history to be fired a few designers, many of them Yves Saint Laurent, Gianfranco Ferre this reputation, status, just as much as Galliano's famous, why only this time, the fate of the designer caused a tsunami of public opinion, so that In addition to designer friends and relatives outside of the "outsiders such as" can this quarreling bitterly? Modern information and communication channels and methods of social evolution is an important cause, but play a crucial role, but it is changing social status of the designer.
The late 20th century, fashion is no longer simply aesthetic, it first became an attitude, a spirit of love itself, this concept to the maximum extent to meet the psychological needs of modern people, and even then the audience not to any other commodity to cover such a wide range of spirit. In order to promote this spirit, the spokesman for the brand needs its own - a huge ad on the other-worldly air of the cold model and year for the endorsement of a star is not the best choice, in the eyes of increasingly discerning consumers, and advance and retreat of the designer brands only have a common voice (though in fact eventually enter the store sales is not their primary design).
"Designer is the new opinion leaders", this argument may be some premature, but it is undeniable, the designer behind the brand this career has long been quietly through the tailor, jumping in front of the stage performers, responsible for guiding consumers The most intuitive impression of the brand.
Accordingly, John Galliano's been dismissed, even if the anti-Semitic ideology of Western society is absolutely restricted to the trade but there is always a "conspiracy theory" to say: In fact, uninhibited nature of racial discrimination of speech has long been out of John Galliano, drunk explosion foul language is commonplace, but this time a series of disasters has become a slip of the tongue after drinking the fuse, the real reason is probably, Dior have had enough of the burn excessive, unconscionable, and there is no breakthrough in their own image of design geeks. Indeed, Galliano's Dior each year can be brought out on a big show of gorgeous people as impressed with the models after the show than the show's curtain call is a major part personal, but several other brands with the same level of enthusiasm and good at all eye hype (or said subject marketing) peers, they are definitely called trivial, in addition to the occasional negative news, and very few have the opportunity to take a long time the gossip tabloid headlines. The other hand, fellow human Galliano, Louis Vuitton's Marc Jacobs with a partner and sub-points and cross-border violations continue to play retro innocence rebel plus playing high; Chanel's Karl Lagerfeld set foot in the photography world, changed around a little and a Nanchong; Miuccia Prada, all day flirting with the art scene, seemingly low-key but in reality Mensao break; even before the Gucci's Tom Ford has come back, waving a big stick while playing erotic mystery ... ... opponents so vital, if the Dior look in the eye in the anxious hearts, is also well understood.
Of course, all about Galliano, the outside world can only guess, after all, given the dismissal Dior reason is clear: racial discrimination. In contrast, the recent dismissal of another case of designers, better able to explain in today's fashion industry, the design itself is no longer the only trump card in the hands of the designer.
John Galliano
Early March of 2011 in Paris Fashion Week autumn and winter, following the absence of Dior John Galliano after, Balmain creative director Christophe Decarnin did not appear in the brand's curtain call scene. Balmian reason given for this: because of depression issues designers have admitted to the hospital, but the news came out, immediately "Gala" magazine caught. "Gala" revealed the author of this "sudden absence of" the many insider, such as the season was not designed from the hands of Christophe Decarnin, but by Balmain2011 autumn ladies do it show the stylist Melanie Ward, but also the world's best, it was revealed Christophe Decarnin The fundamental reason for leaving is that he and Balmain President, CEO Alain Hivelin discord among the many - such as Alain Hivelin situation is excellent in the Brand, the intent to expand the light luxury line Balmain Blue, has been the character of the old Christophe Decarnin strongly opposed. Conflicts before they reach the top in the show, and the designer called "mental condition" did just kick him out of excuses.
But such an outcome, perhaps originally expected, and even called an urgent task. Although the old fashion house Balmain is indeed back to life in the hands of Christophe Decarnin, but in the strict sense, Balmain popular in the fashion industry is only less than two seasons. Christophe Decarnin price of those with a strong personal qualities of the leather jacket, T-shirts and sequined skirt holes designed to hit the first time did the nervous fashion, but style can not be too obvious means that each season the brand in innovation. When people are tired of the so-called style of Balmain, we were surprised to find, Christophe Decarnin actually this calmly, and no attempt to raise brand awareness and influence the terms of a last-ditch. This may be the era of the most inept designers almost never made any remarks on his own, the media have given the answer was always enough to make journalists less crazy, even though they are big, "New York" magazine, Decarnin or that point he would not say "Little Eight" - in other words, anything that might arouse the reader interested in things. Media, fans, celebrities, when everyone is so tired when you yawn repeatedly, Balmain from the new end is near.
In fact, Christophe Decarnin John Galliano is more than the departure of the lack of Aspect, no circle of friends stand up for him up, and no fans screaming in pain, the simple reason that the, Christophe Decarnin design training with a group of Balmain's fans, but with almost nothing to do himself. The Balmain it? It still maintains the high prices make people speechless, but people do not like the previous two years have been flocking to it as a.
Interestingly, the two brand substitutions storm, are involved in half a century after the brand (Balmain founded in 1945, has worked with Christian Dior and Cristobal Balenciaga Couture tied the Big Three after World War II), perhaps the new brands firmly in the hands of the founder, and perhaps a long history of the brand image but also understand the importance of the designer himself. To be sure, when the brand to find a new creative director, it is not desired, a law-abiding, a tailor, but a new head, to lead the brand usher in a new breakthrough, with their own personal charm will always be in the brand cusp of public opinion, and to attract a large number of enemy your friend and are willing to pay for the fans.
Older students had to re-mention about Tom Ford, the original charge of Gucci, has almost single-handedly turn the tide, "Vogue Paris" former editor Tom Ford is also a friend and horses of Carine Roitfeld said that she was not thought keep up cooperation over Gucci, Tom Ford, but so charming, so that she could not refuse. Around 2000, do not know how many fans the world bowed to the "world's sexiest gay" arm, and on Gucci's "superstar style" empathy, Tom became a male model than all the Western model offered the best spokesman Gucci, it seems as long as you wear Gucci clothes, they can become the next Tom Ford. Tom Ford left Gucci in 2004 the Group, focusing on individual brands and film industry, the successful weight-loss success of Marc Jacobs taking over, as if on behalf of a new generation of male demon, funny writing outside the scandal continue, so that if not immediately reverse Quanliquanwai Louis Vuitton's old-school image, but at least around the Louis Vuitton name.
To say how amazing the design of these two exquisite, in fact, necessarily, but a fact, the two star designers, with their own image of the shape, the achievements of two of today's most influential brands.
Christophe Decarnin with a strong personal style will be designed to speculation on the price Balmain
Rapidly changing modern society, people are always overwhelmed by sensory stimulation, competition heating up, the brand you want to gain a foothold than in the past to be a difficult lot. Andy Warhol's 15 minutes of fame for the brand in terms of theory is clearly not enough, only the strong and continuing to attract the attention of consumers, may have won. However, conscious experienced long-term historical heritage, the brand can not always change their image to suit the preferences of the public, so that the brand will lose its core values. Designers will have more space, big sun Ye Hao true personality, the fun worth mentioning that a successful arouse public interest and tends to a positive image of the designer, sometimes even above the top brands.
Designer Marc Jacobs is also a business genius
Fortunately for the new generation of designers, the shape the unique image and sound management is not difficult, as the media, social networking and self-development, self marketing, the gene is rooted in the generation of blood. Successful designer in the 21st century, almost all of the public was impressed with the personal image and style, they are a new generation of Vivienne Westwood, the new generation of Pierre Cardin, but are not likely to become a new generation of Martin Margiela (this consciously in the public before the anonymity of the designer, may soon be roaring flooded new things). The fashion industry in shaping the image of the time, is no longer considered the brand itself, the designer's image has become a vital link. Christian Dior after World War II was the most dazzling star of the designers, it is now required is an entertaining, star designers a more topics, which involves the image of the packaging, press speculation, crazy social and crisis public relations.
