Lin Chi-ling as a Global Ambassador for Longines

Fashion Watch Trend Report: Taiwan's top model Lin Chi-ling by the international watch manufacturers as Goodwill Ambassador, a sweet smile and successfully into the international arena, but also in yesterday (June 16) swept through Singapore. Longines Taiwan vice president, said last year signed a global Goodwill Ambassador Lin Chi-ling as Longines and went along with the International Equestrian CSIO Barcelona to attend the final publicity, and succeeded in attracting the eyes of Europeans, so stand on the Taiwan supermodel international stage.

Although more than half an hour late Lin Chi-ling, let Wei Lazi teeth answer all the questions the media after the finish, embarrassed to say, "No big stars come, I am sorry to let everyone see where the two big men are boring," but Lin Chi-ling one arrive at the venue, so that the presence of the photographer is still waking up, then flashed the spotlight. For being late, has always been known for manners and appropriate responses Lin Chi-ling, taking advantage of a woman in the relationship comes to watch and when to apologize. She said, watches for women, the most important thing is to seize the time, but she was late today because of changing clothes, doing the worst example, to apologize. Because of the high-ling EQ, so that from Singapore, Malaysia, the media, forget the long wait, the problems enthusiastically asked Chiling, Lin Chi-ling photo requirements and did not forget.

Article Source: http://www.v-trend.biz


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Luxury watches luxury brand model PR

Watch Traveling Report: Deluxe grand anniversary celebration, the distinguished members of the club activities detailed, spending billions of dollars of chariwatch activities, lavish flagship store grand opening ceremony, the highly anticipated news conference, his best interpretation of the romantic legend of the brand, starry ceremony, so that raspberry star hype man and so on, the already immaculate luxury brand, public relations activities for gem rich with infinite extension.

However, successful public relations strategy is not just a luxury brand new form, but also through the grasp of the details bit by bit, the luxury brand's unique brand symbol, brand culture and brand effectively displayed, and the greatest possible Most people's identity, at a specific time, a certain distance to the consumers a unique experience.

Details, emotions, distinguished wells

Married, is a luxury brand's public relations activities always a prime principle, by matching venue, arrangement of the scenes match the specific point of contact with consumers and effectively communicate the brand meaning, brand-grade sense of self-evident.

As early as two centuries ago (1820), Vacheron Constantin and China had become attached, Emperor Xianfeng in 1860 also specifically ordered from the Vacheron Constantin pocket watch a blue enamel decoration, and later the National Palace Museum has acquired over two Vacheron Constantin clock. So, 11 years ago, that is, 1995, when Vacheron Constantin inroads into the Chinese mainland market to play a "return to China of Vacheron Constantin" slogan, and one to address a press conference aimed at National Palace Museum. Forbidden City as a treasure house of Chinese traditional culture, and its special symbolic meaning and Vacheron Constantin brand meaning heavy and steady coincided, so had never done business activities for the National Palace Museum, it had to make an exception.

Moving the information eye-brand his right

Luxury goods, because the fine, so you; however, but also because less, so even more precious. Luxury brand opened a dictionary of common words, we may be surprised to find that "limited", "label", "high price", "tailored", "unique" word tops the list and so on. It is obvious that in the event of external release of information, the luxury brand good use of these fascinating but daunting effective information point, in the media widely advertised, so that even the most most people will never become a customer people know, lead to eye of the sensational effect.

For example there is a watch in the world is only 1999, which has three were sent to the Spanish director Pedro Almodovar, the U.S. director Robert Altman, the Japanese director Akira Kurosawa, and only 17 in China, famous actors in China Cannes winner Jiang painstaking only get from a dealer there. Another example is the launch of Montblanc Memorial since 1992, limited edition of famous artists, has been insisted only produced for each series in the world 4810. Patek Philippe and a watch from start to finish every watchmaker independently by a train, a watchmaker that at least 10 years, the average price of each watch up to 13 thousand to 20 thousand U.S. dollars The company has set up a half century, only the total output of about 600,000, has a form to become a Patek Philippe watch enthusiasts prominent signs aristocracy.

Many luxury brands are hidden behind a little-known story of tragic love, or touching, or the arduous journey as an entrepreneur, or an unexpected source of inspiration, the luxury brand is a very good master to tell their stories . Gucci This well-known brands in Florence, Italy, since 1920 GuccioGucci from a privateclothingstore business, has been a monopoly of fur garments and ornaments to attract a large number of horse upper-class customers, in the 20th century to the fifties and sixties quickly became synonymous with elegant rich, but as the family legacy of struggle led to poor management and almost destroyed the old luxury brand. Until the 20th century, a legendary designer Tom Ford took over Gucci, to overturn the original noble and dignified and market positioning to replace decadent sexy, and even Gucci Gucci family into the scandal, and bored with the brand's personality interpretation , near the fashion industry was passing on this sought after luxury brand Tom Ford also reached a zenith.

There Vacheron Constantin in 1901 in Rue des Moulins set up the museum in 1994, Vacheron Constantin private museum re-opened December 8, 2004 Vacheron Constantin House (Maison de Vacheron Constantin) re-opening, etc., as Vacheron Constantin, the current president Claude- D Proellochs said, they have multiple meanings of "space" in addition to visitors who display a range of valuable antiques and works of 18th century clocks timing the workshop situation, but also to the people telling those who create the history of Vacheron Constantin and future "human" story. As long as someone is willing to talk about that story, someone willing to listen, together with legendary interpretation of the story behind the luxury brand has become a public relations activities most effectively convey the brand culture and brand an integral part.

Advertising public relations work, "low key" to create a luxury

Fully developed just like a young girl, Advantages and Disadvantages at the same time, can not help but secretly want to attract the opposite sex. Luxury brands, while maintaining their modesty and elegant manners, it would also hope to become more cameras. So naturally the media played a luxury brand as consumers to communicate with the intermediary. Luxury brand has an internal public relations activities of the press itself, responsible for the effective control of the spread and use of external forces, and even the external media communication system integrated into its own, create a continuous and level, the impact of positive information. At the same time also control the news News distinct issues-oriented and positive elements, set the communication issues through proactive, especially tailored for the target high-end media issues, to the internal communication channels and external communication channels, the depth of integration, full three-dimensional structure promotional platform for the formation of extremely beneficial knock-on effect of information dissemination activities.

Cartier Art Treasures Exhibition of 2004, the Shanghai Museum in the media, the purpose of strategy is very clear, that this brand contribution and Exhibition (Brand Building & Exhibition Awareness), the influence of the media as a key (Key Influencer) to treat the trust of the media, with the media as far as possible to provide all the information needed by the media, two months before the exhibition in Beijing and Shanghai, respectively, held a press conference, in addition to special media arrangements for the important activities, returned to the second-tier cities were unable to attend the media Send press releases and ongoing activities of the two-month process that information, all the media together to create a kind of concerted efforts in this exhibition of the world's most spectacular grand debut coming flu. Cartier period is also working within the information center to communicate with the media, point by arranging media interviews, the official website, the media and so seemingly small mapping areas, as much as possible before the show to create the media feel the atmosphere of the exhibition when the follow-up reports, the importance of depth of coverage after the exhibition and media Cartier enhance the brand and grade of cognition, then they are taught the media go to effectively influence consumers. Finally, Cartier, according to the statistics, in the warm-up activities from February to the end of October all the activities of 8 months, Cartier attracted to newspapers, magazines, websites, radio, television and other media, a total of 449 size and made effective coverage, equivalent advertising value of 34,114,764 yuan.

Luxury brand so keen on large-scale public relations activities, largely by the brand's overall media strategy of the decision. Because very few select top luxury brands mass media advertising, they are more inclined to use some special activities with the target customers and building long-term friendly relations, and the circles in their effective word of mouth. They usually do not rely on conventional media advertising, or on the retail end of the vivid soft spot for unconventional or unique preference for sports events, because they always believe that "good product speaks for itself," and " low-key "will make the brand more" luxury. " Ranked as a luxury car brand Bentley's boss, on entering the Chinese market, only a small number of high-end boutique magazines are one of the few print ads and content. Bentley's main channel for brand building, or rely on word of mouth. The Bentley is concerned, it's the consumer who is not an ordinary control, but the princes and knights, is the supreme symbol of Bentley seamless. So how do you reach them? To attract them? Bentley brains. Bentley, 2005 in Beijing, Shenzhen, Shanghai held a three to charity-based welfare activities, were invited to hundreds of Bentley owners and related customers, raising a total of more than 120 million donated to the China Charity Foundation, China hopes projects, showing the whole of society Bentley addition to the "expensive" than, or a love of public welfare and a strong sense of social responsibility of the noble brand. Held in Shenzhen, for example, "Life Academy - Bentley Golf Tournament and Charity Night" event, a total of 80 entrepreneurs Duval Course at Mission Hills in Shenzhen, took part in the game. High-level golf competition, and the whiskey tasting charity event, Christie's auction, classical music, to the last 50 million donated to the charity Youth Foundation of Guangdong Province hopes the project, all reflect the good taste, exquisite life. Bentley also alleged by the golf tournament this year, the occasion, invited VIP gun owners went to Crewe in the UK plant, first-hand experience only move 6 inches per minute, each vehicle will take 16 to 20 weeks to complete the assembly line . Marveling at his "working slowly and deliberately," while their owners are not consciously become Bentley's "brand ambassador", dedicated to the obligations in the circle of friends to promote the brand concept of Bentley, Bentley has been used successfully establish a strong word of mouth brand image, by such as "Life Academy" this way of life of the feast, conveyed the "reward yourself, help others" philosophy of life.

This is known as a luxury brand public relations routine, locked in a glass palace, the grand performance, prompting the crowd could not help but stop and watch the past, the light has not enough money to buy the tickets from, but also have enough identity and status to melt into the circle. Such and such, the luxury brand has always give people a sense of distance, mystery, a love-hate relationship ambiguous pleasure, full exudes a fatal attraction, but do not want to be fully understood, with the narcissistic type of attitude you playing hard, never fully satisfy your desire.

Article Source: http://www.travelinginfos.com 

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Story of Hendry old Brand

Watch Traveling Report: Whether it is noisy during the day, or the silence of the night, and every time the whole point, sweet bell will ring in the provincial capital south gate area, all the people living in the area know that this bell glasses, watches and clocks from Hendry coming out of stores.

Birth

In 1917, Taiyuan, "Hendry," opened a lot of customers, good benefits.

Maybe not many people know, Hendry glasses watch shop has gone through 89 years of ups and downs.

After many setbacks, August 13, a former reporter to look for, "Hendry," manager Ye Rongzhen old man. That journalists want to know, "Hendry" of history, 92-year-old Mr. Ye Lao suddenly excited.

According to him, before the Revolution, Shanghai opened a watch shop, named "Hendry." "Hang", "profit" comes from the mechanical clock of the originator of the word "Henry Victor." The watch shop opening, business is booming, reputation is very high. In order to expand business scope, the shop turned into a limited and by the joint venture, has in Tianjin, Beijing and other cities to open 84 stores.

In 1917, Taiyuan, "Hendry" opened. Taiyuan, shop at the time the most prosperous of the lot --- Clock Tower Street, Bridge Street and Willow Lane "D" word on top of street, sitting northward. Exclusive clocks, glasses, mainly from the Shanghai headquarters to allocate supply. To attract customers, "Hendry" service model with Genius: who buys a watch, associated in the country can enjoy 84 free repair. "This was unique." Said Mr. Ye Lao Relying on this move, "Hendry" Winning the trust of customers. "At that time, although the instability of social comparison, but 'Hendry' effectiveness has been good, the best known is the glasses. Shanxi have time to wear 'Hendry' glasses are proud that many customers all the way from the southeastern it came with glasses! "

Changes

Has changed its name to "Hang optical clocks, glasses shop"

Once after the founding of scenery; the "Cultural Revolution" period was used as the "four olds" sweep ... ...

In 1950, Taiyuan, "Hendry" in consultation with the Shanghai headquarters reorganization, Ye Rongzhen individuals from the fourth to take over as manager, into the independent stores. In 1954, old city reconstruction, open up the Willow Lane T-junction, turned into Willow Lane South. "Hendry," the former site of demolished, Tower Street, moved to the middle of the present premises.

In 1956, the socialist transformation, the implementation of industry-wide public-private partnerships. "Hendry," and Jinhua, the new peer and China, 10 stores, the words "public-private partnership Hendry watch glasses shop." Number of employees increased from 20 to 70, the business area of 500 square meters. The next year, the store sales of 90 million, after increasing every year. Second half of 1963, "Hendry" set up a wholesale watch glasses, and the province sales. "At that time the mere mention of Hendry, both big businesses and small shops, no people do not praise his thumbs." Recalling the past, Mr. Ye Lao is very proud.

"Cultural Revolution" period, "Hendry" is regarded as the "four olds" sweep, changed its name to "Hang light watch glasses shop." Smashing of the "gang of four" In the future, but also restored the old name, the business has developed rapidly. In 1971, investment in Taiyuan City Planning Commission and department stores, Jiefang Road in the west of south gate of a new business department.

About the year, "Hendry", many old people still talked about. Warehouse Lane, who lives in east province of Lao Li said: "I pay 37 yuan per month marriage, was a 'Shanghai' exemplar to 120 yuan! However, the marriage had never been seen all Hing to watch. I figured a long time, and finally or the mind to go 'Hendry' bought a piece of 'Seagull' watch. after five or six years, where are all wearing it feel special scenery, as if he was a leading cadres as well. "

Transformation

Scale in North China's premier

Expansion of stores, establishment of joint service center, credit management, making efficiency and stability

With the "Hendry" continued to expand in 1981, the Clock Tower Street business building demolition and reconstruction of the two, the business area of 1400 square meters. In 1986, Jiefang business building converted into four, the business area of 700 square meters. "Watch this scale optical shop, is second to none in North China." Talking about the period of reform and opening up, "Hendry", current manager and former manager Chen Aisheng have the same pride and pride.

After the Third Plenary, "Hendry" not only to attract customers complete variety of watches and clocks, also continue to strengthen after-sales service, extended warranty sale of watches and clocks, and with Tianjin, Beijing, Qingdao, Dandong, Shandong and other cities of the manufacturers to establish a Watch the United maintenance center. Consumers in Taiyuan, "Hendry" to buy a watch, watch shop in the country to enjoy the free maintenance 54.

Grandpa, an old customer the provincial capital, told reporters that the Soviet Union one thing: In 1986, his "Hendry" buy a watch. Later, one went to a business trip, he accidentally broke his watch. I thought so wasted on more than one hundred dollars, and that distressed ah! "That day, just after finishing what I passed a local 'Hendry' to get asked a question. I did not expect others said nothing, gave repaired, free! When I was that happy, ah, really than picking up a gold ingot was also pleased. piece of the watch to now I kept that. "

Thanks to good faith magic, "Hendry" efficiency is very swatch, annual profits and taxes turned over to state more than 100 million, a variety of honors followed.

Future

Enhance the image of the perfect service

Has opened a meeting of shareholders, fund raising, design, decoration and other specific issues that are in progress.

In 1997, "Hendry" became the first state-owned enterprises into stock cooperative enterprises restructuring enterprises in the shop, more than 200 employees have become shareholders.

"It would have been a good thing, but due to various reasons, the restructuring is not complete, staff attitude did not change over, the service concept is still relatively backward. In addition, the fund also has a big problem, the government does not have much support, and overhead has been on the rise. "Chenai Sheng told reporters, just make a report, will be able to grant money, the shareholders must now vote on many things but harder to resolve.

For various reasons, from state-owned bank loans is not feasible, and the joint-stock bank loans there is hope, but to pay an extra 30% interest. Import watch to do business, foreign enterprises seeking cash in stock funds now can raise capital by employees. Chenai Sheng said, the good news, "Hendry" is now debt-free. Currently, "Hendry" watches have been produced with foreign enterprises in Shanghai, contact the sales network will be operating mainly imported watch and designer glasses.

Chenai Sheng said that as a long-established enterprises, the development of their idea is to sell brand-name boutiques, watches with brand, but as soon as the first measure is the decoration of a store, enhance image, improve the service. "Hendry" has been this open meeting of shareholders, the following specific issues such as financing, design, decoration and so on in progress.

Article Source: http://www.travelinginfos.com

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Story about Classic and Elegance Vacheron Constantin

Watch Traveling Report: Vacheron Constantin produces only more than 20,000 each year only watch. It's like OPEC to raise oil prices crude oil production to the same restrictions. Of course, Vacheron Constantin and OPEC also different. Crude oil is the consumer packaged goods, Vacheron Constantin is the noble art.

Jean Mare Vacheron Constantin, founded in 1775, has a long history, Vacheron Constantin is the founder and philosopher Jean Jean MarcVacheron, is also a good friend of Rousseau and Voltaire. Established the world's first watch factory, began manufacturing high quality and elegant watches. Today these clocks are still engraved on his name. The watchmaker Vacheron Constantin is the predecessor. Subsequently, Vacheron's grandson and the Francos Constantin work together to change the name of the watch factory Vacheron Constantin - that is, the name of the watch factory today, Vacheron Constantin, both of them laid down a long-term goals, including: good quality, excellent design and elegant lifestyle. Be appreciated that Vacheron Constantin has spent 250 years - the Swiss watch industry is the most important industry, whether in the past and today, Vacheron Constantin, the Swiss watch industry has always played a key role in the history.

This to the end, the Vacheron Constantin launch of elegant timepieces are full of taste and exquisite craft. The pursuit of beauty and technology is more doubt; the unchanging image for Vacheron Constantin watches on the market made in a solid position. Vacheron Constantin high international reputation from the customer's commitment to create a variety of unique extraordinary watch, not less than five hundred hand-made component parts of the Grande Comolication watch, play the function of no less than fifteen ; witnessed the Vacheron Constantin's quality assurance process of excellence.

Philosophy attic from clocks and watches

From the formation of a large family to development, and from generation to generation for more than two centuries, Vacheron Constantin amazing vitality.

In 1775, the young philosopher to JeanMarcVacheron for the research of philosophy, to join the watch business, set up the world's first watch factory. As a good friend of Rousseau and Voltaire, but also by the then Swiss watch artisans craft one of the 800 live, Vacheron its superb quality, limited edition products and elegant product phase, and soon won the favor of French and Italian nobility .

Vacheron Constantin is currently director of global market clockmaker and philosopher Julien tried to explain the relationship between: "At the time of the Geneva watchmaker known as the abinotiers, because most of them are in the sunny loft work. exquisite craftsmanship, open and innovative thinking, familiarity with various types of scientific knowledge, so that 'attic artisans' The word became a well-informed scholar Bo spokesman. and Vacheron is undoubtedly one of the most outstanding representatives. "

Vacheron established the first watchmaker in the world, is the predecessor of Vacheron Constantin. "But once Vacheron Constantin neither the number of markets, are not subject to human attention. 1816, Vacheron 29-year-old grandson to sell watches to the royal family in Turin, Italy, the royal watchmaker results are bullied his Louis XIV Queen Mary, split six-paragraph a mess. "Julien said," It is because of these vicissitudes of life, only more people remember the true value of the brand. "

Vacheron Constantin to reverse the situation in the 19th century, thanks to the addition of the two genius. 1819, Franois Constantin Vacheron Constantin added, relying on his marketing genius, so Vacheron began to pursue the perfect technical details and exquisite harmony between design and the watches sold in every corner of Europe. The 1839 Georges Auguste Leschot mechanical engineer to join the Order of Vacheron Constantin's a revolutionary leap in technology innovation. "Franois Constantin's motto is full of vision and passion still affect the Vacheron Constantin - Dobetterif possible, and it is always possible." When saying this, Julien put his right hand on the chest .

Extraordinary design originality

A long history of Vacheron Constantin, has many years of watch experience, many of the classic Visteon. However, "the smallest volume, optimal quality, the highest selling price" has been Vacheron Constantin's business strategy. Today, Vacheron Constantin in Geneva, factory output was only 6,000 watchs. Since 1840, each watch production drawings, records, sales date and case number and other information on the movement, are preserved intact in the company's filing cabinets. They will be superior technology, rigorous testing, superb craftsmanship and perfect shape combine to create elegant one by one, impressed, very collectible wonder classic. Tab in the long years, to become the enduring symbol of luxury and elegant.

"Malta Cross" as the marker of Vacheron Constantin, originally hand-winding watch to adjust the tightness of the era of precision gears. However, with its symbol of excellent manual skills and traditional watchmaking. Vacheron Constantin's classic - Kallista is the world's most expensive watches. This watch made in 1886, the former king of Saudi Arabia Khalid (Kingalid) ordered, but the King Khalid Sashourenhuan during manufacture. This watch made in 1986 after being an anonymous buyer bought with U.S. dollars 3.5 million yuan. December 3, 1987, Halimi changed hands again, being PALM BEACH jewelry line owner Piene Halini Valet bought. Halimi said, he is USD 500 million transactions. Thus, the appreciation of Cary Steiner watch 4000 U.S. dollars per day story spread like wildfire. Soon, to only the world's most expensive watches into the United States, to pay with a buyer of anonymity.

Vacheron Constantin to craft known around the world, specializes in the manufacture of complex mechanical watches. By Les Complications series of new watch Saltarello, for example, the watch at the end of the transparent crystal, the wearer easy to appreciate the mechanical operation of the dynamic United States, because of high production requirements, so this section limited edition watches. Jumpinghour The design is superb, it shows the time window of 12, semi-circle shown in minutes, known as the jump watch, very rare.

Tourbillon watch is Vacheron Constantin is another masterpiece. It can be appreciated through the sapphire crystal to the surface, the elegant and sophisticated design, the unique power reserve display, full of deep mysteries of time movement. Classics as Tuoerbilang perfect reproduction of Vacheron Constantin's motto: everything is perfect. Craftsmanship Vacheron Constantin laid the creation and production of the principle of reason, Vacheron Constantin, a product must go through every few years, temper, and that reflects each scale are master crafted. Price of each is 480 million.

Year to celebrate the British Princess Diana and Prince Charles's wedding, the United Arab Emirates Emirates Ya Maini Vacheron Constantin specifically customized to the one the most expensive compact watch "Lady Kalla". This watch is 30 kt with a total of 108 cylindrical refining precious diamonds. Princess Diana wearing a watch is more graceful, but also to the world reflects the Furama Vacheron Constantin expensive.

Currently, Vacheron Constantin's sales in China each year growth rate of 30%, but in order to ensure the quality, the annual worldwide production of 20,000 is still limited only to watch.

These "watch works of art," the selling price of not less than $ 6,900 and the maximum energy to 900 million. Today, Vacheron Constantin's sales in China has reached 20% of global sales, the product has developed seven series, which embodies the Vacheron Constantin's business philosophy: the perfect is everything. Following the Beijing and Dalian, last year, Vacheron Constantin opened in Shanghai, Nanjing West Road, the Third Mainland stores. In addition to sales in Japan reached 40% of the total, the Shanghai will be the next Julien commanding general offensive launched by the potential market. Julien said: "The more reports on China's consumer market research report today showed, and now there are about seven million to 10 million Chinese people are 'affluent', and these people are more concentrated in Beijing and Shanghai."

Article Source: http://www.travelinginfos.com

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Watch Traveling Report: Time Lines of Vacheron Constantin

1755, designed by the Jean-Marc Vacheron's silver watch, enamel coating on the number plate system of Roman numerals, Vacheron Constantin is the first clock works.

In 1839, Vacheron Constantin watches developed a revolutionary mode of production. By the Mr. Leschot invention improved lever escapement machine, two years after having successfully developed.

In 1880, Malta made the cross mark in the future become the trademark of the characterization of Vacheron Constantin.

In 1881, Vacheron Constantin is a work of Yale University as treasures.

In 1910, Vacheron Constantin, after several years of research and experiments, the production decided to join the watch was new and an unmistakable trend.

In 1928, a 18K gold pocket watch to create the "Grand Complication" come out, including a minutes, seconds. While the other is a pointer to indicate the surface, have an alarm clock, calendar, moon profit and loss display functions, limited production of three.

In 1929, a pocket watch appeared on the market. A pair of gold engraving on the case of Egypt's royal arms, which is sent to the Swiss colony in Egypt King Fouad I of Egypt, the gift of time with 30 minutes, one minutes, seconds and calendar and other functions.

In 1967, Vacheron Constantin participate in the election, "the thinnest sheet selection", and has launched an automatic watch, with 4000 kinds of parts, sheet thickness of the body is only 2.45mm, could be described as a new achievement.

1986: Sheikh Yamani acquisition Vacheron Constantin

1996: Vacheron Constantin joined the Richemont Group

1998: acquired in Rui Shiru Valley (Vallée de Joux) movement of specialized plant production and design

2004: The new watch factory into production

2005: Vacheron Constantin anniversary of the establishment of two hundred fifty

Five Series of Vacheron Constantin

LES COMPLICATIONS

Les Complications can be given to watch a play and creative master of the golden opportunity to create a function with the time when the basic design, and a series with one or more "complex" function of mechanical movement. Case of pure platinum, platinum, rose gold or gold are made available through the transparent bottom of the watch movement, touching, watching Les Complications beat, every detail is the art of crystallization. Precious crocodile leather strap gold clasp costume, show extraordinary style.

LES SPECIALITES

Les Specialites series Skeleton is made of gold so special is its transparency, great care movement, the movement less than half the volume. Bags by the early introduction of watch design, re-Vacheron Constantin show some rare and complicated watchmaking. Audubon and the Mercator introduced in recent years more vivid in Geneva two classic series the most exquisite and most challenging enamel painting process.

LES ESSENTIELLES

Ya's Les Essentielles series of nostalgia show not only watch the perfect process, but also showing an elegance. One particularly simple lines, the use of ultra-thin movement of the "Patrimony" the best performance when this feature into account.

Vacheron Constantin Les Essentielles is a tribute to the history of the series, including the time contemporary terms such as "1972" series and the limited re-release Carree Historique. When representatives in both sections of Vacheron Constantin's glorious history in different periods. Les Essentielles series of fashionable timepieces made of 18K gold, crocodile leather strap or gold costume bracelet, skillfully past history and current trends together.

LES JOAILLERIES

Les Joailleries series set superb tabulation process and diamond mosaic art in one. Talented jewelry designers in the elegant timepieces on display their "magic", who attracted the love of the watch. Among precious metals and dazzling diamonds diamond watch made of Lady Kalla series staggering, it is amazing. At this point meter inspired Kallista (Greek, meaning the most beautiful) watch. Kallista 130 card sharing diamonds, is now the world's most expensive watch, filling the elegant side of modern women.

OVERSEAS

Vacheron Constantin launch of a landmark in 1996, sports watch Overseas series. Overseas watch in stainless steel made extraordinary heroic, and its rugged construction can withstand the pressure depth of 150 meters, and can deal with any harsh outdoor environments. Its full of contemporary design and advanced technology, such as the streamlined design, the screw locking the watch at the end, strengthen the sapphire crystal glass mirror, clear surface and hour scale, triple clasp insurance and so on, so that everyday life Overseas perfect match. Overseas there are two 18K gold and steel, and available in three different sizes to choose from.

Article Source: http://www.travelinginfos.com

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Know More about Retrograde watch

Watch Traveling Report: If a watch, it is not a pointer along the dial scale neatly cycle, but according to sector and from the track to do exercise, you will feel?


Returned only for the maverick Retrograde 　

Faced with this maverick does not have any practical function of inverse jump device, conformist people think it is heretical, and may secretly cursing in their hearts the words "eat the support of the"; while playing a watch of people appreciate the design that goes beyond traditional norms philosophy, the pointer returned to play against a lot of fun jumping increase.

Retrograde and avant-garde design of the pointer is often accompanied by, the person interested in this, absolutely full of personality. Originally Well, "reverse jump" is a maverick identity!

What is Retrograde?

And the tourbillon, the three asked, compared to calendar device, a reverse jump is not a very complex technology, the price threshold is not too high, some of yuan on mechanical watches to see a simple "reverse jump."

Reverse jump pointers (Retrograde), also known as "bounce", "returned", expressed as a pointer to arc to run track, when it reaches the end of spring back immediately when the starting point, so that the pointer turn into a reciprocating motion, different from the general circular motion.

Second, minute, hour, date, and even moon phases are likely to reverse hop show, and watch designers are very happy to co-operate to build a different function of inverse jump on the same dial, creating a more interesting time to run.

A Short History of the Rise of the pointer jumping

Go to the fan looked at the pointer end of the display panel, the Shashi jump back to the origin pointer leap in the moment to admire the wonders of mechanical process, you also have realized that the "time reversal, start all over again," Philosophy of Time, perhaps, reverse jump pointer to the original design inspiration from this.

Jump pointers against the very ancient history, back in 1794, Breguet (Abraham-Louis Breguet) produced a calendar with retrograde pocket pointer, the pointer becomes a retrograde display appear. To the 1892, E. Koehn inverse design a more complex jump second hand, and patented, so that this function presents a diverse, after that, whether it is hours, minutes, seconds, or calendars, week, month, can through the inverse jump pointer forms.

90 to the 20th century, independent master clocks Paul Gerber started making jump pointer 60 seconds against the watch, and later appeared against jump pointer 30 seconds, that jumped twice before to run against the 1 minute 30 seconds or even double-reverse jump pointer, a pair of 30 seconds each in the form of reverse pointer jump run time of 1 minute to complete. Can be said that the ingenious master clock thinking, jump in the reverse design of the device filling completely.

Pointer Calendar Retrograde

Vacheron Constantin Malte Perpetual Calendar Retrograde Date watch the calendar into retrograde perpetual calendar function indicators. Special calendar arrangement, it is especially looking forward to returning to once a month against the jump.

Manero-Retrograde Bao Qi as Lai in 2006 a new series of watches, in the use of power reserve, features a week, etc., but also the retrograde calendar pointer into the form, which is located 3 Kedu position, its shape is like an open fan.

Retrograde clock

Franck Muller's Double Retrograde Retrograde adopted two hour, when one has completed 12 hours after one, the other will then walk their beat, but the two complement each other, completely subverted individual dial reading habits.

Respect for the design of highly personalized Octo Tourbillon Retrograde Hours watch, clock and jump back tourbillon device exist side by side in fancy dial.

Glashütte Tourbillon Regulator watch will be unique to the contemporary classic design ingenuity of presentation, the dial on the right is a 154 ° angle to form the hour display, it is embossed with polished silver Arabic numerals, corresponding to the reverse jump hour display .

Female models also watch "reverse jump"

1999, Harry Winston introduced the bi-retrograde, with retrograde seconds, weeks pointer functionality, Ocean Lady Biretro is 2006 with this type of watch, 30 seconds against the inverse jump jump pointer and the pointer in the diamonds of the week surrounded by abnormal eye-catching.

Girard-Perregaux's Cat's Eye Bi-Retro watch, more than 300 diamonds and "reverse jump" perfect match, the top of the moon phases disc window to the night sky like a dark blue background coupled with the moon and stars pattern, with the dial below the inverse jumping second hand, a reverse double reverse jump jump week showed a move to bring a static visual contrast.

Assioma Heures Retrogrades Bvlgari watch, seemingly ordinary dial displays a unique inverse jump implicit pointer, the clock is not the circular motion, but a fan reached 6:00 on the scale of the other end after the jump.

Calendar weeks pointer Retrograde

Dewitt's Quantieme Perpetuel Sport Academia watch, especially because the use of two retrograde indicators, respectively, 3:00 and 9:00 in the position indicator and calendar week, and 12 o'clock shows the month and leap year, moon phases display at 6 o'clock .

Article Source: http://www.travelinginfos.com
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TAG Heuer Released the First Professional Golf Watch

Watch Traveling Report: "Little Swallow" Wong has been the darling of many fashion parties, most recently she appeared in the world watch brand TAG Heuer professional golf watch the world's first press conference in Beijing party.

Although Li Xiaoran, Lu Yu, Xia Yu, Xiedong Na, Jiang Peilin, and many other stars, actors, and Hu Jia, Peng Bo, Li Xiaoshuang and other sports stars to miss it, but Wong is undoubtedly the most popular one.

In addition to star as the finale on stage with Li Xiaoran and Luyu steeplechase golf star, the Wong by TAG Heuer more foreign high-level care. The same level in a group of foreigners have added to the preference for Wong, Mr Wong himself taught how to play golf.

In the following the awards ceremony and opening ceremony, Mr Wong is always around with the foreign level. As owner of this activity, TAG Heuer million worth of foreign executives not only a new watch gift Wong, but also carefully selected the same specially valuable gift sunglasses beauty, happy to "swallow" Bulong mouth, then Wong welcomed the foreign executives have the opportunity to visit Shanghai. Relaxed "down" and Lu Yu's Huang Yi Li Xiaoran night seems to have become "party queen."


Article Source: http://www.travelinginfos.com


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Brand Watch Patek Philippe

Watch Traveling Report: Patek Philippe, founder of Antoine Norbert de Patek was originally against Russian rule in Poland in 1831 the revolutionaries. Poland, he fled to France after the defeat of the revolution, settled in Geneva, Switzerland after the start in thewatchindustry, opened in 1839 hundreds of watch companies. In 1844, Anthony Butterfield and Jane Fei Li (Francois Czapek) met in an exhibition in Paris. Fei Li was simply a case has been designed to thin, and the chain and adjust the key of the watch do not have the traditional pocket watch. The bags under the watch at the exhibition even ignored, while Anthony has hundreds of deep drawn for their new design. After some conversation they immediately reached an intention to that KAN Fei Li joined the hundreds of companies. In 1851, hundreds of company officially changed its name to Patek Philippe company.

Patek Philippe's factory standard by the knights of the sword and the priest, the cross combination, also called "Cross." Its origins are: 1185, the Spanish city called aggression by the Moors, the brave knight Dige Bellas Pastor Keith Raymond and a death in the war led by the people and eventually the Moors off. Pastor (cross) and Sword, together have become a symbol of the solemn and bravery. This is just a symbol representing the percentage of Anthony and Jane Li Fei spirit of cooperation. The factory standard from 1857 has started. Patek Philippe watch company, there are strict restrictions on the production, each no more than 1 million. A common Patek Philippe watches at least from the design to the factory 9 months, there are special requirements for watches or pocket watch, design and production time is able to up to 9 years. From the company was founded nearly a half century to the present, the total output of only 60 million. Fine plus limited, so that the watch Patek Philippe great store of value. In 1989, to commemorate the 150th anniversary of the establishment of hundreds of companies and production of the watch, to 4 times the appreciation of the early 90s. In 1953 the company produced a platinum diamond moon and star calendar male form, held in Hong Kong `97 spring auction by a buyer in Europe to 5.3 million Hong Kong dollars bought in 1999, a percentage of 1933 production Patek Philippe pocket watch auctions in the United States out of the $ 11,000,000 of the price.

London World Exposition in 1851, the British Queen Victoria, selected and bought a Patek Philippe pocket watch. Only handle new spin bag hanging on a watch set with 13 diamonds, 18K gold brooch on the watch covered with enamel decorated with blue and gold diamond makes up roses. At that time, the Queen's husband Prince Albert also buy a Patek Philippe for a cat form. Share boutique celebrity, Patek Philippe, which established its aristocratic status.

Patek Philippe was finally a fully independent Swiss watch factory, the products are in Geneva in every part of the production, the production of mechanical watches all have a "Geneva Seal." All the regular channels to buy from Patek Philippe, the purchaser's information will be registered in the archives of the Geneva watch, when the owner of the watch changes, such as gift, inheritance, etc., the file will also change

When the Communists raised in Geneva, bought a Patek Philippe presented to Stalin, when the early 80s to go to Hong Kong to promote the vice president to wear a Patek Philippe confidence in reform and opening up leaving when the people of Hong Kong, Patek Philippe's name, a watch is no longer so simple.

Patek Philippe in 1839 and build factories. Average selling price of 13,000 dollars to 20,000 dollars. Is the only truly independent Swiss watch one from beginning to end is their own production, to train a PATEK PHILIPPE (Patek) watchmaker take 10 years.

A banker for the United States in 1933, custom watches, and now its price up to $ 11,000,000. This watch has 24 kinds of features, design time spent 3 years with 5 years before they are made. Production of a watch for 8 years, this is what the quality consciousness. With such a strong sense, in the company since its establishment more than a century and a half, the total output is only 600,000 or so. Commendable is Patek Philippe are too popular not because the market made one. The plant has a secret workshop, over a hundred years to maintain a tradition of hand-made only one product per year, the price of 30 million yuan or so, and who will receive this watch, at least to wait 8 to 10 years.

Patek Philippe several times by the Hong Kong and Taiwan experts as the world's top ten ranking of the first antique watch.

Patek Philippe experience fashion heart

Every time I go Bund 18, a Patek Philippe stores, always some new harvest, sometimes even amazing. A few days ago as the company had just received the news side, Patek Philippe launched the latest product --- AquanautLuce. What a wonderful name! The specially for ladies, diamond color dial strap, sport-style watch just in Italy, Spain officially listed, much sought after women in the European fashion, blink of an eye, this beautiful and refined design of the watch to display excellent In the Shanghai store. Sections of flashing in the window full of vitality, but also contains the classic Patek Philippe watch the quality of the festival's dress was beautiful under the light radiation, a Christmas gift of Miss Gao Ya. The unique character of the work entitled AquanautLuce: "Luce" in Italian, the word means, "Guanghua" to celebrate the precious stones on the watch issued by the sparkling light. AquanautLuce Ms. wrist for profile design, with the size of the two models. This new and elegant sports watch for the modern, active and dynamic women to create, in the timeless colors, the Patek Philippe watch as each character to add relaxed style and bold:

Face in the window Patek Philippe watch, feeling me the most is that this is an old company has maintained a strong innovation. Take now this AquanautLuce, for example, by the younger out of the octagonal Nautilus series of partial interpretation of the circular case is particularly unusual, made of composite materials Tropical strap color, especially in the rigid stainless steel inlaid with diamonds Its much more difficult than diamonds inlaid in gold, only the real big reveal that experts can only appreciate the hard effort.

As a watch collection for the house, like Patek Philippe, almost without exception, those from its calendar, tourbillon mechanical watch such a complex function of the beginning. For me personally, however in recent years, beginning with the practical some of its features, but not interested in how complicated watches. Such as the increase in number of trips abroad, more and want to buy a time to display time zone watches, Patek Philippe "World Time" (Ref5110) watch my heart set on a practical, simple and stylish in one of the "Need." Knowledgeable people know, Patek Philippe, early in the last century, 30 years to start making the world when the watch is now in the Patek Philippe museum to a collection of 1937-1966 between 20 antique watchs, as experts often heated discussions topic. For me those exquisite ceramic world map dial, though elusive, but a gold watch when the world, no matter where, just gently press the handle to know home and local time, is enough to boast some of the.

In fact, many seemingly simple watches, Patek Philippe, where in there are many details and interesting stories. Such as the oval Golden Ellipse series began in 1968, the first design, the use of classical architecture, "Golden Section" principle, and "divine" proportion of the theory designed, modeled, you can buy and watch men in particular, matching cufflinks and other accessories, gentleman full of air, so popular in Europe. Gondo-lo was rectangular or barrel-shaped case design, modeling fashion design ideas from classical decorative arts. In particular, he also added in the new one can show day, date, moon phase, at the end of February each year need only adjust a calendar's "full calendar" style (Ref5135), only one step away from the calendar, can be described as both stylish and complex, but also not too expensive.

Patek Philippe for such a classicwatches, the fashion is to people to mind, and want one to see through it it is not possible.

Article Source: http://www.travelinginfos.com

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The world's top brands Audemars Piguet watch

Watch Traveling Report: Audemars Piguet's predecessor was founded in 1875, respectively, the two clock factory, while the brilliant development started from 1881, respectively, Jules-LouisAudemars founder and Eduard-AugustePiguet.

Western Switzerland near the French border in a place called Vallee de Joux, which is the world watches the Holy One, Audemars Piguet was born here. 16th century, some French people to avoid religious persecution and fled to retreat down here. This year, six months is a long winter, it will instead develop a large patient population, will carry out precision items for the future and lay a solid foundation for the manufacturing industry.

Since 1875, the Audemars Piguet after a hundred years of development, and finally become the world's top watch brands, both classic watch, sports watch, highly complex or high mechanical watches are intricate jewelry watch. Audemars Piguet Audemars and Piguet, founder of watchmaking has been obsessed With creativity and unique artistic vision, focus on development of ultra-thin mechanical parts, such as ringing Planner, Sun Moon Star break, time stopwatch, dual time display, temperature gauges and compass, create a sophisticated mechanical watch, the award-winning. In 1889 at the Tenth International Watch Fair in Paris, Audemars Piguet Grand Complication Tuo exhibition watch, with question sheets, needle timer and calendar features long-lasting, superb design attracted a great response, fame, international reputation for Audemars Piguet in the watch altar set a lofty position.

Audemars Piguet most people know by his famous "Royal Oak" (Royal Oak) series. In 1972, Audemars Piguet row against the tide of time, creating a high-level material to steel for the watch - the first a sports watch. It is a completely innovative way through the expression of their natural elegance. A new shape - octagonal bezel; a new material - steel is first shaped into precious metals with the same name; new case design - and bottom bezel screws from the eight; new bracelet concept - fully integrated with the watch. This is the birth of the Royal Oak.

Royal Oak complex devices with their lines as pure. Perfect case, different dial, the watch chain to reinvent its fine ... ... these are lies. Royal Oak has always been the pursuit of perfection. Geometry is where the soul of the Royal Oak, the legendary octagonal watch While this has become a symbol, a unique trademark. Later, its shape and show many different face, or even regard the invention of other styles to create a jewelry type watch.

Stainless Steel, a luxury boutique world by ignoring the material, Audemars Piguet use it, portraying it as the precious metals, giving it a rich personality. This is only a beginning of a bold, followed have rubber, titanium or carbon fiber Alacrite ... ... these are loved Piguet into a noble material.

Royal Oak men's watch with chronograph function and a 1048 inlaid with diamonds and sapphires 9. Ladies platinum case is applied, a new quartz movement, but also a sapphire and diamond inlay. Diamonds and precious stones inlaid Royal Oak, whether men or women wearing the wrist, and also add precious metal jewelry color. The watch became a legendary Rose Li's watch, a perfect jewelry.

Audemars Piguet all diamonds used in carefully selected, regardless of color or are the most superior level of clarity and truly done perfect. Then by experienced craftsmen meticulously inlaid jewelry. Audemars Piguet watch only after each engraved with the name of the manufacturer to show responsible for the guarantee. To maintain the reputation of Switzerland as the Kingdom does not fall watches, watches in Switzerland with schools to develop the necessary clock watch industry talent. Watch an apprentice must first complete a four-year school curriculum in order to pass the qualification watchmaker, but to become a master Audemars Piguet plant, then spent two years must be more to be eligible for assigned to ultra-thin mechanical sector. Audemars Piguet plant adhere to the "old master's hands" to build the tradition of the watch, a hundred years as one day. Audemars Piguet's service in the world famous watch factory is fairly well-known, even the parts had been discontinued two decades, as long as there are manufacturing data query, Audemars Piguet off the repair works can still achieve quality assurance generation purposes.

Article Source: http://www.travelinginfos.com


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