2010-10-28

Story of Hendry old Brand

Watch Traveling Report: Whether it is noisy during the day, or the silence of the night, and every time the whole point, sweet bell will ring in the provincial capital south gate area, all the people living in the area know that this bell glasses, watches and clocks from Hendry coming out of stores.

Birth

In 1917, Taiyuan, "Hendry," opened a lot of customers, good benefits.

Maybe not many people know, Hendry glasses watch shop has gone through 89 years of ups and downs.

After many setbacks, August 13, a former reporter to look for, "Hendry," manager Ye Rongzhen old man. That journalists want to know, "Hendry" of history, 92-year-old Mr. Ye Lao suddenly excited.

According to him, before the Revolution, Shanghai opened a watch shop, named "Hendry." "Hang", "profit" comes from the mechanical clock of the originator of the word "Henry Victor." The watch shop opening, business is booming, reputation is very high. In order to expand business scope, the shop turned into a limited and by the joint venture, has in Tianjin, Beijing and other cities to open 84 stores.

In 1917, Taiyuan, "Hendry" opened. Taiyuan, shop at the time the most prosperous of the lot --- Clock Tower Street, Bridge Street and Willow Lane "D" word on top of street, sitting northward. Exclusive clocks, glasses, mainly from the Shanghai headquarters to allocate supply. To attract customers, "Hendry" service model with Genius: who buys a watch, associated in the country can enjoy 84 free repair. "This was unique." Said Mr. Ye Lao Relying on this move, "Hendry" Winning the trust of customers. "At that time, although the instability of social comparison, but 'Hendry' effectiveness has been good, the best known is the glasses. Shanxi have time to wear 'Hendry' glasses are proud that many customers all the way from the southeastern it came with glasses! "


Changes

Has changed its name to "Hang optical clocks, glasses shop"

Once after the founding of scenery; the "Cultural Revolution" period was used as the "four olds" sweep ... ...

In 1950, Taiyuan, "Hendry" in consultation with the Shanghai headquarters reorganization, Ye Rongzhen individuals from the fourth to take over as manager, into the independent stores. In 1954, old city reconstruction, open up the Willow Lane T-junction, turned into Willow Lane South. "Hendry," the former site of demolished, Tower Street, moved to the middle of the present premises.

In 1956, the socialist transformation, the implementation of industry-wide public-private partnerships. "Hendry," and Jinhua, the new peer and China, 10 stores, the words "public-private partnership Hendry watch glasses shop." Number of employees increased from 20 to 70, the business area of 500 square meters. The next year, the store sales of 90 million, after increasing every year. Second half of 1963, "Hendry" set up a wholesale watch glasses, and the province sales. "At that time the mere mention of Hendry, both big businesses and small shops, no people do not praise his thumbs." Recalling the past, Mr. Ye Lao is very proud.

"Cultural Revolution" period, "Hendry" is regarded as the "four olds" sweep, changed its name to "Hang light watch glasses shop." Smashing of the "gang of four" In the future, but also restored the old name, the business has developed rapidly. In 1971, investment in Taiyuan City Planning Commission and department stores, Jiefang Road in the west of south gate of a new business department.

About the year, "Hendry", many old people still talked about. Warehouse Lane, who lives in east province of Lao Li said: "I pay 37 yuan per month marriage, was a 'Shanghai' exemplar to 120 yuan! However, the marriage had never been seen all Hing to watch. I figured a long time, and finally or the mind to go 'Hendry' bought a piece of 'Seagull' watch. after five or six years, where are all wearing it feel special scenery, as if he was a leading cadres as well. "

Transformation

Scale in North China's premier

Expansion of stores, establishment of joint service center, credit management, making efficiency and stability

With the "Hendry" continued to expand in 1981, the Clock Tower Street business building demolition and reconstruction of the two, the business area of 1400 square meters. In 1986, Jiefang business building converted into four, the business area of 700 square meters. "Watch this scale optical shop, is second to none in North China." Talking about the period of reform and opening up, "Hendry", current manager and former manager Chen Aisheng have the same pride and pride.

After the Third Plenary, "Hendry" not only to attract customers complete variety of watches and clocks, also continue to strengthen after-sales service, extended warranty sale of watches and clocks, and with Tianjin, Beijing, Qingdao, Dandong, Shandong and other cities of the manufacturers to establish a Watch the United maintenance center. Consumers in Taiyuan, "Hendry" to buy a watch, watch shop in the country to enjoy the free maintenance 54.

Grandpa, an old customer the provincial capital, told reporters that the Soviet Union one thing: In 1986, his "Hendry" buy a watch. Later, one went to a business trip, he accidentally broke his watch. I thought so wasted on more than one hundred dollars, and that distressed ah! "That day, just after finishing what I passed a local 'Hendry' to get asked a question. I did not expect others said nothing, gave repaired, free! When I was that happy, ah, really than picking up a gold ingot was also pleased. piece of the watch to now I kept that. "

Thanks to good faith magic, "Hendry" efficiency is very swatch, annual profits and taxes turned over to state more than 100 million, a variety of honors followed.

Future

Enhance the image of the perfect service

Has opened a meeting of shareholders, fund raising, design, decoration and other specific issues that are in progress.

In 1997, "Hendry" became the first state-owned enterprises into stock cooperative enterprises restructuring enterprises in the shop, more than 200 employees have become shareholders.

"It would have been a good thing, but due to various reasons, the restructuring is not complete, staff attitude did not change over, the service concept is still relatively backward. In addition, the fund also has a big problem, the government does not have much support, and overhead has been on the rise. "Chenai Sheng told reporters, just make a report, will be able to grant money, the shareholders must now vote on many things but harder to resolve.

For various reasons, from state-owned bank loans is not feasible, and the joint-stock bank loans there is hope, but to pay an extra 30% interest. Import watch to do business, foreign enterprises seeking cash in stock funds now can raise capital by employees. Chenai Sheng said, the good news, "Hendry" is now debt-free. Currently, "Hendry" watches have been produced with foreign enterprises in Shanghai, contact the sales network will be operating mainly imported watch and designer glasses.

Chenai Sheng said that as a long-established enterprises, the development of their idea is to sell brand-name boutiques, watches with brand, but as soon as the first measure is the decoration of a store, enhance image, improve the service. "Hendry" has been this open meeting of shareholders, the following specific issues such as financing, design, decoration and so on in progress.



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