in January 2010, in "In Search of China's most ancient Longines" grand awards dinner, the author of accidents has made significant progress. This is what the direction of research?
January 2010, in "In Search of China's most ancient Longines" grand awards dinner, the author of the study made significant progress in accidents. This is what the direction of research? Probably trace their parents during the planned economy in Chinawatchpropensity to consume. Switzerland, watches Kingdom established diplomatic relations with China very early, just to celebrate this year the two countries established diplomatic ties60 years. In our fathers of that time (mid 1960s) watches are indispensable necessities of life, young people, marriage is an important purchases. Then fall in love with their father when her mother said, will house an old England (Enicar) watch to him wearing, people suddenly realized that the watch can also serve as Dingqingzhiwu. The watch has been the father was wearing, although the repair several times, could be wearing it for 20 years. With the reform and opening up, people began to advocate from Hong Kong into the quartz electronic watches, and my father began to follow the fashion, felt quite pull the wind. Old England would give the middle school sister. Show how this piece? Of course, is determined to hide my secret, though the price terms, with my old England they can not compare the small curios, and years of relentless, dial oxidation, a thick layer of gold has become blurred, but it is documented family or even a country 40 years of change, this is my treasure.
Four years of an instant
Or go back to my subject, sixties and seventies of last century, when in the closed state of the people can not personally participate in the Swiss watch show, did not see the watch show the media, how to appreciate the Swiss watch of glory? Clever Swiss have long thought of it, they came to Beijing Exhibition Center exhibition. I heard this older generation is often mentioned, is unable to find graphic evidence, the information until the Longines impressively preserved, "the Swiss Watch Fair instruments," "Swiss Industrial Technology Exhibition" poster, 34 Ten years ago, people watch it in my research vision is becoming clear. Doubt that the occasion of two exhibitions held in Beijing Exhibition Center will be a sea of people before, not all are directed at the watch with me, but in that era have normal trade relations with China, Western countries meager, Switzerland In addition to organizing exhibitions in Beijing to bring affordable high-quality watches (luxury class to your watch because at that time, China did not sell), seems to Beijing to open a gateway to the Swiss people's windows, that effect should be no less than Today, the Swiss Pavilion Shanghai World Expo. Watch a bond, become a rare Western minds view. It was reported that Swiss watches has also organized an expert in technical exchange, the same set of unified movement watch parts made by Chinese experts and Swiss experts were assembled,go out in the end who installed standard? However, a condition of the Swiss experts, equipment can be, but can not see the Chinese side agreed. Results of the competition we have to guess estimate, the Swiss "work" is gone and more accurately. This classic story has spread through many versions, but the basic can be recognized as true. Need to make it clear that, for the Swiss to get a watch on display in China more than some common watch commodity attributes, and in the eyes of people at that time, it is an absolute luxury. As the information and the lack of reason and to facilitate customs examination, with Swiss watch brand to begin grading the habit of popularity. Forty years later, I still have a large number of domestic consumers concerned about the different brands of watches and clocks, watchs are a few other categories? This is the appreciation of the planned economy period used to watch the remains. "Several other types of" classifications appear in most of the brand may have been renamed Transferring or die in the mid-1970s that the vigorous field of "quartz revolution" which, although in this classification is still cutting edge today, people familiar with the three brands They are: "First Class" Rolex (Rolex), "a class of second-class" Longines and Omega. If the "several other types of" classification any practical significance, today's "labor, waves, Europe" is still widely sought after is the real meaning. Many people may ask, why did not Patek Philippe and Vacheron Constantin , because the top of your other super rarewatchesare not, then the Chinese market to digest. Therefore, a long historical period, the Rolex is the best in China can buy the watch. A house in the country last year, I watch forum site to see a photo shoot is an old Omega Seamaster watch, photo theme: the 40th anniversary of buying this watch and the watch of purchase invoices, receipts, etc. ranging. Red watch at Beijing Dashilan still open, according to invoices the highest printed instructions of Chairman Mao. I believe many of today's high-end goods such as watches and clocks can not be kept in good condition as 40 years. Re-purchase list goes on closer inspection the invoice, this was July 30, 1969 Omega Seamaster sold, the price was as high as 543 yuan. Boy, 40 years ago, who would take more than 500 yuan to buy blocks of Omega watchs? Certain non-rich person is expensive, the money was enough to earn on an average worker more than a year
Under the planned economy, the domestic consumer environment such as the Iron Curtain generally watches, Swiss side suffered "quartz revolution" impact, how many cousin of the plant upside down, almost no country. The reform and opening up just a Mingjiaoleida Rado the watch brand to break the silence, like the spring thunder has thoroughly changed the domestic watch market. Recalling the history of rado, which holds several "firsts." The first newspaper in China, foreign media advertising company, the first television media advertising in China, foreign companies, Chinese exposure to the real meaning of the first pieces of modern luxury and so on. And the popular rado era, I began to have their own memories. Rado shouted "never wear" concept to today's buzzing. Rado watch just entered China, priced at more than 3,000 yuan, still belongs to the hearts of ordinary working-class dream forever, this watch uses a rather precise quartz movement, look very modern, clean sweep of all major watch shop. As if after the 1987 explosion at the Spring Festival Evening red Fei Xiang. Because then people like White, a luxury for the modern publicity no immunity. Rado watchs replaced many other brands, as young men and women the importance of marriage, bride price. In addition, the courageous, hands-on as early as the first private entrepreneur to make money to buy the rado most of the watch after the short, in 20 years, hands over a watch wearing a rado face!
Congjiang Constantin to Patek Philippe
In 1998, the Chinese People's University Professor Jin Zhengkun to do training outside of the seminar a story: an American businessman in the words of one side of cooperative edge to Guilin tourism, local business representatives and foreign guests carpool concept Chang Li River cruise. Spare time, we chatted about the topic of men like watches. Guilin boss asked first: What is the watch you wearing? Americans Answer:Vacheron Constantin . Guilin were immediately excited Road: Do you wear is valid and broken watch, do you think I wear the rado watch! I remember the story, because I know from the story world is a kind of super-cows allegedly called the Vacheron Constantin watches. So for the Study of Vacheron lasted 12 years, and today the brand is still the most discerning power giant would be to choose the watch brands. In addition, the September 16, 2005 is a day worth remembering, is the general form of domestic fans have long admired Patek Philippe at last high-profile to enter the Chinese market. The first shop opened in the Shanghai Bund 18, the store was this level of only three worldwide, in addition to Shanghai, as well as PP home in Geneva and Paris Huadu. This issue has great significance, it represents China's watch market to mature, and finally attracted the world's dominant watch. China is no longer a luxury area of the world's so-called "second-line states," not only crowned as the "front line" and no longer watch brand dare talk about "the reasons for entering China temporarily." Since then, you can say this: who ignore China, on the lost world. For watch fans, buy Patek Philippe watches no longer have to run outside.
Chinese summit accident
End of 2008, a sudden financial crisis hit, the Swiss watch industry, following this "quartz revolution" after another into a position that was left undone. At this time many manufacturers suddenly found their haven actually is. Major markets in the global sales data showed linear decline, if only the Chinese market is still growing rapidly. Swiss began to study the Chinese market in the end is a kind of market? The author gives his own answer: watch for the significance of the Chinese people with very different 40 years ago, Dangshishoubiao there is still much practical use, people need through wristwatch time, rampant in the present in a handset, and several people Watch to see through time? But before, said, watch this amazing thing on across the decades and centuries immortal, able to maintain a family tradition, not one of the latest technology products, especiallydigitalproducts can do that. So is technology out of people found a watch halo peace of mind, more and more people recognize that clocks can be a symbol of identity, knowledge and status. When the Swiss can happily put all your stuff to get China to sell, they find that the Chinese people's understanding of the watch with almost 40 years ago were not much to complain. So media has become the new darling of the Swiss fought so wishful thinking: first, educational media, and then rely on the media to educate the masses, in short, should take the most expensive form for sales in China.
