In Hong Kong is no longer the "World Factory"

Watch Fair in Basel, there were a number of stand idle on the 6th Hall (Hall of Universe) is the most Baselworld "edge" of the pavilion. "Hong Kong Pavilion" which occupy a very large area. In fact, the Hong Kong Pavilion is regarded as China's Museum, which is connected in the world and the Chinese watch industry bridge. In the past 20 years, Hong Kong as Asia's major exporter of watches and jewelry, at very competitive prices and production speed and well-known. Although there is still a large number of OEM manufacturing business, part of the Hong Kong watch companies have begun selling its own brand of merchandise, and even, some companies also set up the mainland market the brand. Most of them are very successful watch business earlier than the mainland many steps out of the "world factory" to enter a new stage of branding.

From the 1st to the 6th Exhibition Hall of Hong Kong Museum, walk at least 10 minutes. The Pavilion cubicle-style booth, exhibitors are active exchanges with the visitors come. Since 1986, Hong Kong has been participating Baselworld 2009, the Hong Kong Pavilion (Hong Kong Pavilion) broke the previous calendar year, the exhibition scale. Hong Kong SAR China, 114 from the watch company, 149 jewelry companies, 11 watch parts manufacturing company and 22 packaging companies, a total of 296 exhibitors in the exhibition area reached 6,500 square meters.

In the watch industry, Hong Kong in 2008, maintained the role of the second-largest exporter, reached a record 7.077 billion U.S. dollars. Hong Kong's watch industry in the European Union's biggest customer is Germany and the United Kingdom, by the end of 2008 the exports reached 344 million U.S. dollars respectively, and 272 million U.S. dollars, while imports of Swiss watches and accessories will reach 7.99 billion U.S. dollars.

At the same time, Hong Kong and mainland China's consumption of Swiss watches still remain strong in 2008 reached 7.99 billion U.S. dollars, (of which 3 / 4 of its sales from Hong Kong), representing growth of 26.5% in 2007, although 2007 In 2006, an increase of more than 45.7%

Watch industry spare parts from the original supplier, and now the largest exporter of Swiss watches, Hong Kong in the global watch industry, the changing role of the steady growth of China's economic situation and the best refraction.

At the low end of the Hong Kong watchmaking industry

Actively support the HKTDC Hong Kong Watch Trades and Industries, said in the past for the 2008 Hong Kong Watch Trades is a good year. Work in the HKTDC's Christiane Koesling and CHEN Hui-shan to reporters in Basel, providing relevant statistical data.

In the past year, Hong Kong watch industry's annual export growth of 11% to 7.077 billion U.S. dollars, of which the proportion of electronic quartz watches more than 60%, including electronic watches, classic and fashion watches, jewelry, watchs, and sport watches. Watch on the export of finished products, the total exports in 2008 reached 4.81 billion U.S. dollars, compared with 4.299 billion U.S. dollars in 2007 increased by 11.9%, a figure higher than the 2007 export growth rate of 5.5%. Pearl jewelry gemstone class exports in 2008 it reached 4.753 billion U.S. dollars, compared with 4.337 billion U.S. dollars in 2007 increased by 9.6%, but lower than the export growth in 2008 to 16.7% in 2007.

Hong Kong Watch product development, the HKTDC that "with casual clothing designed for the fashion timer; all kinds of new materials in the watch brand has been widely used to form the different styles of design; e-sports shall form an increasingly develop. " At present, the Hong Kong Watch Manufacturers Association has formed a special commission a design center, members can be stored in this design, the center will provide services third-party copyright certification.

But the "Hong Kong" watch in the world in low-end is still in position to participating students over 10 years Baselworld Watch Industry Co., Ltd. Thailand, for example, the Assistant Director of Tanpei Wen said in an interview, usually priced at 30 to 50 U.S. dollars, international fashion design watch most buyers mostly use other brands Citizen movement. Introduced this year, more than 10 series of watches to sports watches and fashion watches based. "Of course, we can meet the customers requirements in the dial add diamonds or other label, so there will be priced more than one thousand U.S. dollars of watches." She said, "the overall level of Hong Kong's watch industry, it is difficult with the number of workers and scale of production to determine the ranking of a Hong Kong company. But the life of exhibitors this year Thai watch with factories in Dongguan in the industry, currently has about 250 workers. "

Transformation by Design

At 15 o'clock on the March 27, HKTDC a watch and jewelry exhibition show by the 11 companies of Hong Kong Watch and Jewellery a joint exhibition of their latest and award-winning products, including watches brands include Forest Chinese degrees (EWADO) , Jaz-ma, Mixer, Temporis, and TRIXIE, jewelry brands, including BTC, EJI, GOLD SOURCE, Tse Sui Luen (TSL), Waddy and Wing Hang.

To March 27 noon, TRIXIE has received over 5000 orders watches, these better-than expected business to the company rather positive signal, director Xie Huishan (Sany Tse) said: "The focus on distinctive design is brand to attract the world's major buyers and distributors, which is Hong Kong's watch industry in the direction of restructuring efforts. We produce a single product prices from 100 U.S. dollars, 270 dollars or 4,670 U.S. dollars to the inlaid diamonds. "

In fact, TRIXIE and Nikon were assumed own-brand design and outsourcing business, the current volume of business between the two evenly matched, and this is reflected in the status of the Hong Kong watch industry - during the past 20 years, Hong Kong companies received from Europe and around the world watch manufacturing orders. "We and the big brands to sign a confidentiality agreement, it can not disclose which companies have told us to buy products, I can say is that we received the high-end and midrange products, orders, and is a high-tech and manpower production parts, carbon fiber and stainless steel manufacturing technology is very good at those expensive equipment mainly from Switzerland and Italy. "

Another Hong Kong's watch industry chose a different approach to development. It was said in Hall 1 in the Hall of Dreams area, to jewelry watches, the brand known for MILUS fact, many years ago has been bought by Hong Kong companies. Despite its fight to the watch with the Swiss group, Patek Philippe, Rolex, Chopard and other high-end brands as neighbors, but can not deny is that experts do not watch much interest devoted to the MILUS. This information is remind the operators of the watch industry, to create a true high-end watches brand, into the heart of Baselworld exhibition hall, and get the industry recognition, there is a very difficult way to go.

Swiss Watches Geneva Seal has been abandoned

Spring of 2009, Patek Philippe watches produced in the future that will be used in all, "Patek Philippe" new imprint, to abandon the Geneva adopted a century mark. However, the Swiss watch industry over the past several hundred years, if the movement on the watch engraved with Geneva Seal, the watch brand is undoubtedly a kind of identity and status of the upgrade.

Patek Philippe new mark

Geneva watch industry in the imprint GenevaSeal with supreme authority. Card to Yassin suffered for years has finally seal engraved with the Geneva watch movement, not a single professional jewelry past emperors. At that time, in order to avoid other places or countries produced watches fish in Geneva Watch Association established the "Geneva Law" (law of a total of 12 in Geneva, has gone through many changes made), consistent with the rules of the watches produced proven, they can In the movement of the plywood on the engraver on the "Eagle and the key" shield pattern badge logo Geneva. To have mark can be seen in Geneva, a prerequisite is the watch and its movement must be manufactured in the Geneva region, which makes the love is there, the same level of well-known brand product family can not have marks, but also precisely because of this, attracted the Geneva Seal disapproval.

Details the rules of the Geneva Seal movement of each part of the high-standard production specification, while the Ministry of Education by the public authority to accept the Geneva office of the state inspection of time assigned to keep members of the 8-bit test oath and to obtain the certificate authorized to be eligible for Geneva Seal. Geneva marks the 12 rather strict rules to make a number of watch brands worth soared. Patek Philippe was no exception. Since 1839 has produced Patek Philippe watch all the machinery all engraved with the Geneva Seal, and more to ensure the Patek Philippe watch industry in the status of blue-blood aristocracy. In addition to Patek Philippe, only Haojue watch, Genta, Vacheron Constantin, Chopin and some of Cartier watches engraved with the Geneva Seal.

Details the rules of the Geneva Seal movement of each part of the production of a high standard specification.

Since the Geneva Seal has been so strict, and as a mark of honor, the Patek Philippe that it's intended effect? Patek Philippe vice president, said in an interview, "when much of our technology under one brand, a movement has gained a mark in Geneva, the Patek Philippe may be mistaken, and a brand is the same level, and Patek Philippe in Geneva marks the divide between the in fact appeared, and we do not like being used as a reference. "Patek Philippe has been a time in the new Ref.5960 use of this mark Calendar , mark the shield, the middle level of Overlays of the two "P" word, which is Patek Philippe 50 years in the last century used the trademark, the new imprint is applicable to any Patek Philippe for any mechanical movement .

According to the information, the new regulations mark the edge of plywood and boards should be chamfered and mirror polishing, to be engraved front plywood Geneva stripes, back to spin on the fish scale pattern, while the board will have to spin around on the fish scale pattern. Chung Yong-known player scales the author said, "Geneva stripes are not required, but here is further emphasized that a more sophisticated requirements."

In addition, the Patek Philippe watch mark guarantees the quality of materials used, including the movement of parts, and precious metal alloys. Even diamonds, flawless diamonds are top Wesselton. In addition to aesthetic requirements, mark Patek Philippe watches the new standard also requires that all components must have absolute geometric accuracy. This means trimming, slipping and polishing procedures manual steps may not change the final size required. The new mark for the watch outside the more demanding requirements, in the case using the traditional cold-molding process, its accuracy can thousandth of a millimeter. The most important mechanical watch movement components testing, according to the complexity of different functions, product movement up to 30 days to go through the test, load test again 20 days after case, to ensure the accuracy of travel time watch.

Patek Philippe is now the world watch a few remain completely independent company, history over hundreds of moves can cause per-Philippe industry shock, this time, the introduction of the new imprint, is once again occupied the industry standard system Heights, in the future will see the outcome from.

Men love the watch like women love jewelry!

Introduction:From President Kennedy to Barack Obama has his own favorite watch brand. In fact, for men, like women's jewelry watches, never too many.

Watch the time is now not just a tool, it also symbolizes a person's identity, successive American presidents were watch enthusiasts. From President Kennedy to Barack Obama has his own favorite watch brand. In fact, for men, women watches, likejewelry, never too many.

Obama signed his first presidential orders, exposing a watch

In his inaugural ball, Obama and his wife Michelle dancing, the left sleeve Department exposed a black dial in the watch. This is the Jorg Gray 6500. Obama has been wearing it to take part in assembly elections, the inauguration ceremony, and signed his first decree.

Obama's watch was put on the website of manufacturer advertising

This watch is in 2007 as Illinois Senator Barack Obama, U.S. Secret Service colleagues to send the 46-year-old birthday present, the retail price of 325 U.S. dollars (about 2219 yuan). Now, the Obama speech wearing Jorg Gray 6500 photo, was put on the website of manufacturer advertising, and has lead to online sales of hot.

President Ford

Recalling President Ford wearing a high-tech electronic Pulsar watches worth 2000 U.S. dollars. President Bush wearing a 50 dollar a Timex Indiglo watch, Clinton like Timex. John - President Kennedy is senior watch enthusiasts. 2006 Basel InternationalWatchJewellery Show, the Omega was originally on display for the first time the private collection of Kennedy's Omega watch, which his inauguration wear, above has inscription: "U.S. President - John F. Kennedy, a friend sent Grant . " In 2005, this watch is 35 million high-priced auction; in the same year, Kennedy's also a watch to be auctioned 120,000 U.S. dollars. This is a gold Rolex, Marilyn - Marilyn Monroe's birthday gift given to President Kennedy, but he has never worn one. Above the inscription: "Jack, Marilyn forever love you, 59 days in May 1962." President Kennedy often wear a brand of Louis Cartier "Tank" watch.

President Bush's favorite watch

Marilyn - Monroe gave President Kennedy's birthday gift

They like to watch not only the President, in fact, for men, like women's jewelry watches, never too many. LVMH's watches jewelry business director Antoine Pin explained that male ornaments are limited, apart from size-fits-suits, shirts, sweaters and jeans, watches are among the few to show one of their own personalized jewelry. Hence, compared to women's magazines in a variety of cosmetics, jewelry, advertising, "Esquire", "GQ" magazine and other men, there is still the most watch advertisements.

In the past, men would take theircarsto show off their status, position, but the car is parked in the garage, but we can not be seen anywhere, watches, no doubt replace the vehicles as a man's show of things.

Patek Philippe is the verycollection ofbrand value

In addition, if the vision of a good grade, but also value-added collection of watches. Patek Philippe brand is highly collectible, limited edition of the Calibre 89 in 2004, auction prices more than 5 million U.S. dollars.

Of course, the economic situation is also about whether to buy the watch with the men this year, Swiss watch exports fell 22.7%. However, both men wear the watch is 50 U.S. dollars or 5000 U.S. dollars, the purpose of wearing the same.