Timeless classic can only
Life Style: As President of the Foundation and Watches authority in the watch industry, in your eyes what kind of watch can be defined as the senior watch?
Franco Cologni: Many people think that the more expensive price of the more advanced watches, which is a misunderstanding. Just watch the price reflects the value, not the "advanced" reflected. To define a brand of watches is high, mainly to see whether it has the brand history, brand innovation and R & D capabilities, as well as the exploration of artistic watches, clocks and watches of course, including its contribution to history. Although Switzerland has "watch the country" in the world, but is not to say something more in the Geneva SIHH Watches only on the Basel Watch Fair exhibitors in more than 2,000 exhibitors, there are about 30 senior brand watches.
Life Style: Watches for the purposes, do you think the most important in the design elements of the pursuit of what?
Franco Cologni: I think the design should always adhere to Watches is classic. Only the classic to eternity. On this basis, of course, you can also add some elements of fashion, tradition and fashion watch in the world is not senior opposition.
First understand the watch to buy the watch
Life Style: How do you view the world watches the situation in the Chinese market?
Franco Cologni: With China's economic reforms and opening up, watch the speed of market development, so we are very surprised. China has become the world's great concern of many watch brands one of the key areas. China Watch International watch brand, whether the market volume, or watch concept of consumption, compared to some Asian countries, and some distance.
Consumption concept in the watch, watch consumers in Japan and Singapore are mostly up in love to understand the basis of the watch watch, on the basis of the watch in the know before to buy Watches. Watch the Chinese consumers, may now not many can do it. For most people, their awareness of the watch brand is not high, watch the connotation of understanding is not enough. My own experience is the order form: Select a watch to select a partner as a matter of fact, not only to have the watch you like and you have the spending power, but also need your valuable wisdom.
Buy recommendation
Life Style: Do you think when you watch most consumers buy what issues should pay attention to?
Franco Cologni: I suggest that consumers do not watch ads just by leaving the impression that you go buy. Because of celebrity endorsements is, of course you know the brand culture, a good way, but as a more mature and rational consumers watch, when you select the watch must consider two important issues: first, do you know this brand's history? Second, do you know this form of technology? We can now get through many channels to accurate, rich information, such as the network. However, I do not recommend that everyone in the online order form, go to the store try them because the process is very important. Only a careful watch, personal touch, real feelings, to choose to truly meet their own personality, to meet their own aesthetic watch.
Background Watches Foundation Fondation de la Haute Horlogerie
Watches Foundation was founded in the fall of 2005, by the Richemont Group Richement, Audemars Piguet and Girard Perregaux watch three co-founded. Three founders Audemars Piguet Jasmine Audemars, Girard Perregaux watch Luigi Macaluso, Franco Cologni Richemont Group Foundation formed a supreme body - the Council on Foundations. Current President, Mr. Franco Cologni. The foundation's mission is to, in full respect and joint types of institutions Watches tab (brand watches, watch making workshops, traditional crafts master clocks), based on the watch industry in the advanced culture, innovation, research and development, marketing, system and so, the common progress, to protect and promote the healthy development of advanced watch industry.
Editor's note: In order for the reader and the watch industry experts have close contact, the first time to understand their insights on the clock, while giving the reader feel the personality of different watch brands, our team went to press Basel, Geneva Watch Fair, the Special was designed around the time of the personality questionnaire, the layout of tension which we can only eight issues published, and the remaining issues will be published later after another special edition watches.
Article Source: http://www.travelinginfos.com
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