Cartier exhibition in Geneva Watch Fair - 2009

The 19th Geneva International Watch Fair, held in Geneva, Switzerland grand, 17 gathered at a top watch brand, although the number of visitors declined slightly compared with previous years, but the show attracted media attention and the transaction amount of a new high, it shows that in the current global economic environment and the context of recession, senior watch industry is not under attack, but more as one of the Cartier brand of outstanding performance to win the most attention and consistent acclaim.

2009 is the Cartier another innovative leap year, this has a long history and impressive record of achievements master clock to complete independent research and development is now once again the complex functions of the watch movement mechanical process demonstrates the tireless research and future ambitions.

Heritage Cartier proud of brilliant watchmaking history, a blend of exceptional design, superb technology, the introduction of a senior by the 10 watches and watch a limited series of the classic works of composition, which was awarded to enjoy a more negative prestigious Geneva quality mark (Poinçon de Genève) of masterpieces: the movement from a superb display Cartier Tank Américaine tourbillon volant accomplished floating tourbillon watch; molding process breathtaking Santos 100 squelette hollow watch, to have a unique complex function of the collection Rotonde de Cartier tourbillon chronographe monopoussoir Tourbillon Chronograph single button, are all elevated to a higher level.

Perfect blend of complex functions, watchmaking and design aesthetics to the legendary great ideas to shape and movement of design elegance, indisputably achievements of the great masters of the Cartier watch the winning senior.

SIHH time in the city

Geneva's becoming a "World Watch" events, because will have to be traced back to the 16th century. At that time, reformers in the city of Geneva under Calvin was a strict order: in Geneva, all against wearingjewelryjewelry. He absolutely did not expect that his ban has prompted the birth of the watch industry. Jewelryjewelrybusiness in order not to enable them to be eliminated, began working clocks. Later, Geneva, Switzerland, the Piagetry watches it became the gift. 1955 Geneva, Switzerland, the International Peace Conference, the multi-national political figures, such as the British Prime Minister Eden, President Eisenhower and so receive a special gift - Geneva withwatchesfactories Vacheron Constantin (Vacheron Constantin) manufacture of watches, each have such a watch on the text: "May this watch always show happy hours for you, yourself, your people and the Peace of the World (wish this form for you and your people and bring joy to the time of world peace ). "famous words often people still talk about.

Geneva in January the city is also accumulating snow. The SIHH crowded venue does not seem to sense the cold wave of financial turmoil. I rushed to Hublot watches, wearing traditional costumes and a dinner at Swissotel the night, the Swiss watch industry, no one did not know the business wizard Jean-Claude Biver in the banquet speech: "If not, read the newspaper TV every day, I do not feel the economic crisis! Ai Ruishi world watches, how do we have a crisis? "

Tourbillon Boulevard on the new plant

The outskirts of Geneva, Plan-les-Ouates area, gathered, including Vacheron Constantin watches, including the Piaget of the headquarters of the manufacturer, went from the Convention Centre car about 10 minutes away. Have invested new Richemont two new headquarters, in addition to greater capacity and more intensive functions, the aesthetic construction also commendable. Different from the Geneva city center building simple and elegant style, Plan-les-Ouates two covers 30,000 square meters of the tab in the factory, but full of modern style is bold and avant-garde, in addition to watch fans, the building fans are worth a visit.

(Piaget the Geneva watch factory.)

Vacheron Constantin's headquarters building opened in 2004 by Swiss-born French architect Bernard Tschumi design, after two years of planning and 18 months of intensive work, the use of concrete and steel combined amount equivalent to 83 million gold watch 100 g of total weight.

Not yet entered at No.10, Chemin du Tourbillon (Tourbillon Road 10) in the building, far from the top of metal have been found under the architect used a lot of glass, the transparent appearance that they are merely good-looking only. About understand before, adequate natural lighting of which about 170 employees, in particular, watch the daily work of teachers by what's convenient, Vacheron Constantin, each costing movement, the watch dial and case are manually modified , stainless steel surface is the systematic manual grinding and polishing, is also the designer of such great importance that the convenience of interior space, depth and transparency reasons.

Vacheron Constantin Headquarters, soft and meticulous design concepts from the envelope. The building outer metal package insert, wood-based internal Zeyi. Fine elegant exterior, interior is comforwatch and harmonious. Architect to the huge flat glass, resulting in open envelopes designed to allow the sun to be welcomed into the north, in through the south. With the metal and wood contrast envelope design, building key facilities are made of glass. Such as the lobby, across the floor of the stairs, corridors and elevators are glass. The supporting structure made of concrete Zeyi strong.

Vacheron Constantin in Geneva watch factory

Out of the factory Vacheron Constantin is the night to see live not far from luminous in the center of the ring Piaget sheet plant, building on PIAGET words even in the rather far distance can be very smart to be identified. It's shaped like a ring, illuminated in the evening under the watch surface constitute a symbol. Visitors enter the main building of the pedestrian bridge, the implication of watch hands, hanging on in the lovely green leaves of plants.

Benefit from the large bay window, where the concept of lighting through the construction of some proud. Wood widely used in internal and external sides, representing the significance of natural materials, but also fits with the architectural "symbolic jewelry case, the do not involve the precious metal itself." Piaget headquarters the "heart", is set to the reception, administrative office and restaurants sectors Center Building. It were the two areas over 2000 and 1000 square meters large-scale production plants together. Huge plant in totally removed the column, look spacious and bright. 370 employees will complete the chain here, and the case with the mechanical production, stone setting, polishing, rhodium plating, assembly, tuning into the shell as well as other work.

Geneva to get the watch industry, famous for living in Geneva watches manufacturing but also worth double, it was "Geneva Seal" (Poincon de Genève) is the field of advanced tab is a very important measure. As of this standard to establish the land - the Geneva watch factory is the most attractive source of power.

(SIHH site.)

Allure Map

1. In a large flower on the watch minutes ago

Beautiful Lake Geneva, the United Kingdom park, there is a plant from the 6300 composition of a large flower clock, a symbol of Geneva in Switzerland watch industry throughout Europe and even the center. Change with the season change colors and patterns. Both summer and winter precipitation, three huge steel indicator light is always quietly walk in the flowers, very accurate. Visitors to this usually do two things: First photo, the second is the watch.

2. To visit during the SIHH Watch Fair.

Gathered in the heart of Geneva, the world-famous watch museum. Among them, the most representative of the Geneva watch museum (Musée d'Horlogerie), Franck Muller watches in the world (Watchland), Patek Philippe Museum and the Swatch Group, established in 2006 "Time City" Watch Museum. SIHH year period, all museums have introduced unique exhibition. SIHH's Palexpo Exhibition Centre, Geneva Airport relied closely to suffer, while the occupancy of the Crown Plaza from the walk to the Palexpo Convention Centre and only takes less than five minutes, starting from the Convention Centre, the Geneva city center every day to the various lines Free bus, very convenient.

In Hong Kong is no longer the "World Factory"

Watch Fair in Basel, there were a number of stand idle on the 6th Hall (Hall of Universe) is the most Baselworld "edge" of the pavilion. "Hong Kong Pavilion" which occupy a very large area. In fact, the Hong Kong Pavilion is regarded as China's Museum, which is connected in the world and the Chinese watch industry bridge. In the past 20 years, Hong Kong as Asia's major exporter of watches and jewelry, at very competitive prices and production speed and well-known. Although there is still a large number of OEM manufacturing business, part of the Hong Kong watch companies have begun selling its own brand of merchandise, and even, some companies also set up the mainland market the brand. Most of them are very successful watch business earlier than the mainland many steps out of the "world factory" to enter a new stage of branding.

From the 1st to the 6th Exhibition Hall of Hong Kong Museum, walk at least 10 minutes. The Pavilion cubicle-style booth, exhibitors are active exchanges with the visitors come. Since 1986, Hong Kong has been participating Baselworld 2009, the Hong Kong Pavilion (Hong Kong Pavilion) broke the previous calendar year, the exhibition scale. Hong Kong SAR China, 114 from the watch company, 149 jewelry companies, 11 watch parts manufacturing company and 22 packaging companies, a total of 296 exhibitors in the exhibition area reached 6,500 square meters.

In the watch industry, Hong Kong in 2008, maintained the role of the second-largest exporter, reached a record 7.077 billion U.S. dollars. Hong Kong's watch industry in the European Union's biggest customer is Germany and the United Kingdom, by the end of 2008 the exports reached 344 million U.S. dollars respectively, and 272 million U.S. dollars, while imports of Swiss watches and accessories will reach 7.99 billion U.S. dollars.

At the same time, Hong Kong and mainland China's consumption of Swiss watches still remain strong in 2008 reached 7.99 billion U.S. dollars, (of which 3 / 4 of its sales from Hong Kong), representing growth of 26.5% in 2007, although 2007 In 2006, an increase of more than 45.7%

Watch industry spare parts from the original supplier, and now the largest exporter of Swiss watches, Hong Kong in the global watch industry, the changing role of the steady growth of China's economic situation and the best refraction.

At the low end of the Hong Kong watchmaking industry

Actively support the HKTDC Hong Kong Watch Trades and Industries, said in the past for the 2008 Hong Kong Watch Trades is a good year. Work in the HKTDC's Christiane Koesling and CHEN Hui-shan to reporters in Basel, providing relevant statistical data.

In the past year, Hong Kong watch industry's annual export growth of 11% to 7.077 billion U.S. dollars, of which the proportion of electronic quartz watches more than 60%, including electronic watches, classic and fashion watches, jewelry, watchs, and sport watches. Watch on the export of finished products, the total exports in 2008 reached 4.81 billion U.S. dollars, compared with 4.299 billion U.S. dollars in 2007 increased by 11.9%, a figure higher than the 2007 export growth rate of 5.5%. Pearl jewelry gemstone class exports in 2008 it reached 4.753 billion U.S. dollars, compared with 4.337 billion U.S. dollars in 2007 increased by 9.6%, but lower than the export growth in 2008 to 16.7% in 2007.

Hong Kong Watch product development, the HKTDC that "with casual clothing designed for the fashion timer; all kinds of new materials in the watch brand has been widely used to form the different styles of design; e-sports shall form an increasingly develop. " At present, the Hong Kong Watch Manufacturers Association has formed a special commission a design center, members can be stored in this design, the center will provide services third-party copyright certification.

But the "Hong Kong" watch in the world in low-end is still in position to participating students over 10 years Baselworld Watch Industry Co., Ltd. Thailand, for example, the Assistant Director of Tanpei Wen said in an interview, usually priced at 30 to 50 U.S. dollars, international fashion design watch most buyers mostly use other brands Citizen movement. Introduced this year, more than 10 series of watches to sports watches and fashion watches based. "Of course, we can meet the customers requirements in the dial add diamonds or other label, so there will be priced more than one thousand U.S. dollars of watches." She said, "the overall level of Hong Kong's watch industry, it is difficult with the number of workers and scale of production to determine the ranking of a Hong Kong company. But the life of exhibitors this year Thai watch with factories in Dongguan in the industry, currently has about 250 workers. "

Transformation by Design

At 15 o'clock on the March 27, HKTDC a watch and jewelry exhibition show by the 11 companies of Hong Kong Watch and Jewellery a joint exhibition of their latest and award-winning products, including watches brands include Forest Chinese degrees (EWADO) , Jaz-ma, Mixer, Temporis, and TRIXIE, jewelry brands, including BTC, EJI, GOLD SOURCE, Tse Sui Luen (TSL), Waddy and Wing Hang.

To March 27 noon, TRIXIE has received over 5000 orders watches, these better-than expected business to the company rather positive signal, director Xie Huishan (Sany Tse) said: "The focus on distinctive design is brand to attract the world's major buyers and distributors, which is Hong Kong's watch industry in the direction of restructuring efforts. We produce a single product prices from 100 U.S. dollars, 270 dollars or 4,670 U.S. dollars to the inlaid diamonds. "

In fact, TRIXIE and Nikon were assumed own-brand design and outsourcing business, the current volume of business between the two evenly matched, and this is reflected in the status of the Hong Kong watch industry - during the past 20 years, Hong Kong companies received from Europe and around the world watch manufacturing orders. "We and the big brands to sign a confidentiality agreement, it can not disclose which companies have told us to buy products, I can say is that we received the high-end and midrange products, orders, and is a high-tech and manpower production parts, carbon fiber and stainless steel manufacturing technology is very good at those expensive equipment mainly from Switzerland and Italy. "

Another Hong Kong's watch industry chose a different approach to development. It was said in Hall 1 in the Hall of Dreams area, to jewelry watches, the brand known for MILUS fact, many years ago has been bought by Hong Kong companies. Despite its fight to the watch with the Swiss group, Patek Philippe, Rolex, Chopard and other high-end brands as neighbors, but can not deny is that experts do not watch much interest devoted to the MILUS. This information is remind the operators of the watch industry, to create a true high-end watches brand, into the heart of Baselworld exhibition hall, and get the industry recognition, there is a very difficult way to go.

Citizen trend Beijing flagship store navigation

Recently, the well-known watch brands Citizen announced officially opened its Beijing flagship store in Central Plaza West Shopping Center Xizhimen Jiamao shop, and held a grand opening celebration. Star of LIU Zi, Li Xiaoran in person, attracted many people concerned about the media and fashion. Citizen Beijing flagship store located in a layer of Jiamao shopping, store design style is simple, elegant, with mainly black and white tones highlight the elegance of international brand-specific. Every detail of the store for customers to create a pleasant shopping atmosphere, a completely new watch shopping experience.

LIU Zi Li Xiaoran show host and guests exquisite products

There fashionable female anchor title LIU Zi invited as festival host, and appeared as a guest dressed in elegant dress costumes, Li Xiaoran appearance, gestures between the showing of the elegant, intellectual temperament, attracting audience attention. LIU Zi and Li Xiaoran read in conjunction with the watch at the scene as fashion accessories, and impromptu demonstration of the watch and theclothesof the match. Li Xiaoran said: "The watch is no longer a simple timing tool, but also fashion accessories, is a symbol of taste and personality, a watch can reflect a person's attitude towards life and lifestyle, learn in different occasions select a different combination of watches has become fashionable nowadays to the one required course. "

Like thecollection ofCitizen watches Li Xiaoran Beijing flagship store in the display to see the various designs and styles of fine watches, the put it down, tried on many models, and in which a soft spot for xC Series Ladies Watch, "barrel-type lines seem very artistic, elegant and romantic in contains gorgeous, rose gold noble without publicity, and the color is very coordinated and Asians." gold watch with Li Xiaoran arm swing blooming brilliant dazzling radiance, romantic and feminine women are manifested most powerfully, instantaneous become the focus of the audience.

Citizen Citizen is the flagship store in Beijing this year after following the Lanzhou flagship store opened in China's second flagship store, whether it is shopping, display or service standard varieties of both reflected Citizen's leading marketing idea. With the rapid economic development, rapid increase in the purchasing power of consumers to purchase the sense of a major shift, people comforwatch shopping environment and shopping have become increasingly demanding. Flagship store with its rich range of products, elegant and comforwatch environment, and careful and patient services staff to fully meet people's individual, boutique, leisure-based shopping needs.

Citizen (China)WatchCo., Ltd. General Manager Sumikawa Mr. Long Fu description: "The Western Central Plaza is located in the Financial Street, Zhongguancun, Asian / Olympic" Golden Triangle "of the core area, convenient transportation has brought a lot of passenger flow. Jiamao popular in Europe and the United States in the store shopping center to shop pattern operation, focusing on brand image and management level, the one-stop shopping and one-stop leisure were very different. Citizen and Ka Mau shopping together will China's consumers will be more stylish and more elegant watch high quality service. Citizen future will gradually increase in other parts of the country to open flagship stores and boutiques, as Chinese consumers with better products and services . "

Bearing in mind that the table is a home cinema shop

While looking at Viktor & Rolf's website, while I remember years ago, Wang said of the sentence: "Watch to store goods rich, dazzling!" Wang is my one store manager in Shanghai, that was one in Tour shop said to me when, which means to encourage me into a good brand. I was a boss, with great interest conveyed to me aWatchesstore chain founder of the sentence: "A Shop is a Cinema!" because my boss is that the tone with respect to paraphrase, so I to heart!

A few years ago, when my business trip to New York and Las Vegas Tourenau watch shop to visit, as a stranger, I know what I feel is subjective, but is also an objective. The nation's largest chain, in addition to area stores to get the world championship, I just remember the feeling I was shocked at the scene, as a fellow I've never been outside the retail store brand integrated shop fascinated too. Americans in an integrated marketing communications on a hard effort to make up their blue blood is not a priori fact.

Today, as I made many mistakes, I still love the retail brand building. Major brand of you right now the ads in magazines, not all clearly written on the dealer's name, but may Besides, you never feel their presence, because you are directed at the product name to go, but get to see that you think of the brand to you all, especially in China, even more so! When you are used to make fans, the story becomes an option?

When a few years ago a fellow to a pile of less well-known brands together, the weak brand on the basis of the hope that create a strong retail brand, but Guanggu hit, opened a number of shops, consumers are not at all do not buy it - pure art films are not many people would pay to see the. Retailers akin to the various brands in a regional sales office, doing the daily sales management role.

McKinsey Consulting's electronic quarterly analysis of mainland China the latest in a luxury article, and the Greater Lu Xingui their luxury Gezhongguanji Miaoshu De a good, the Chinese market in the near future there will be several U.S. markets Deng Yu The posture! Just to stabilize the financial tsunami, "praise-singing" and it came, we jump for joy at the same time, operating from the capital return to professional, is it possible to look at today's consumer attitude?

All the market research reports show, 40-year-old following the consumer is the leading high-end consumer market today and in the future the main, 可 their consumption pattern from Bian Hua Zhu Jian a, Compared with its predecessor, not in five minutes they Jue Dui What sort of within the state itself to decide to buy a piece of brand-name products, and this can not tell because of the consumption pattern of the relationship between the Internet, you have 380 million Chinese Internet users, of which 150 million are using 3G, they every four there are three communities involved in more than two sites, they rarely watch TV, but seven hours a day available on the Internet, including the subway during rush hours car.

Therefore, the buy sell brand-name products, most of them have already searched the Internet, comparing and discussed, they may not go in the shop window of a model of product knowledge, but through discussion groups and so on Facebook to understand the clear picture, including the latest market price, and through the brand's Web site, even one case at the bottom of each screw is magnified a hundred times seen N times, so they shop Bu Keneng again.

And now there are many Internet research company, has the most powerful computer software, are engaged in Internet market research work, their ability to seemingly chaotic and disorderly from the users in terms of communication, figure things out, and report writing as , continuous for the world's major brands to find out the Chinese God of temper.

Once the changed consumption patterns will continue along the evolution of the economic difficulties are spawned brand and market upgrading and development of the nervous system. May slow down the speed of the brand shop, but may be more accurate, market segmentation and Mapping more reasonable. Downstream retailers should be able to grasp the market is, in addition to loud its name, in addition to the preferences of the guests very familiar, do not forget the Internet.

BASEL this year, I Hall 2nd Floor, corner of a staircase, found the Daily Telegraph newspaper as a giant exhibition hall, called www.thewatchavenue.com, this site is a store in the street, in this world, which alone one! Is a homogeneous group with the major brands of watches built. The charm of the brand has gone beyond the bricks and mortar, goes to the unrealistic but it can not destroy the human self.

Concept, I came to understand what is "A Shop is a Cinema!"

Swiss Watches Geneva Seal has been abandoned

Spring of 2009, Patek Philippe watches produced in the future that will be used in all, "Patek Philippe" new imprint, to abandon the Geneva adopted a century mark. However, the Swiss watch industry over the past several hundred years, if the movement on the watch engraved with Geneva Seal, the watch brand is undoubtedly a kind of identity and status of the upgrade.

Patek Philippe new mark

Geneva watch industry in the imprint GenevaSeal with supreme authority. Card to Yassin suffered for years has finally seal engraved with the Geneva watch movement, not a single professional jewelry past emperors. At that time, in order to avoid other places or countries produced watches fish in Geneva Watch Association established the "Geneva Law" (law of a total of 12 in Geneva, has gone through many changes made), consistent with the rules of the watches produced proven, they can In the movement of the plywood on the engraver on the "Eagle and the key" shield pattern badge logo Geneva. To have mark can be seen in Geneva, a prerequisite is the watch and its movement must be manufactured in the Geneva region, which makes the love is there, the same level of well-known brand product family can not have marks, but also precisely because of this, attracted the Geneva Seal disapproval.

Details the rules of the Geneva Seal movement of each part of the high-standard production specification, while the Ministry of Education by the public authority to accept the Geneva office of the state inspection of time assigned to keep members of the 8-bit test oath and to obtain the certificate authorized to be eligible for Geneva Seal. Geneva marks the 12 rather strict rules to make a number of watch brands worth soared. Patek Philippe was no exception. Since 1839 has produced Patek Philippe watch all the machinery all engraved with the Geneva Seal, and more to ensure the Patek Philippe watch industry in the status of blue-blood aristocracy. In addition to Patek Philippe, only Haojue watch, Genta, Vacheron Constantin, Chopin and some of Cartier watches engraved with the Geneva Seal.

Details the rules of the Geneva Seal movement of each part of the production of a high standard specification.

Since the Geneva Seal has been so strict, and as a mark of honor, the Patek Philippe that it's intended effect? Patek Philippe vice president, said in an interview, "when much of our technology under one brand, a movement has gained a mark in Geneva, the Patek Philippe may be mistaken, and a brand is the same level, and Patek Philippe in Geneva marks the divide between the in fact appeared, and we do not like being used as a reference. "Patek Philippe has been a time in the new Ref.5960 use of this mark Calendar , mark the shield, the middle level of Overlays of the two "P" word, which is Patek Philippe 50 years in the last century used the trademark, the new imprint is applicable to any Patek Philippe for any mechanical movement .

According to the information, the new regulations mark the edge of plywood and boards should be chamfered and mirror polishing, to be engraved front plywood Geneva stripes, back to spin on the fish scale pattern, while the board will have to spin around on the fish scale pattern. Chung Yong-known player scales the author said, "Geneva stripes are not required, but here is further emphasized that a more sophisticated requirements."

In addition, the Patek Philippe watch mark guarantees the quality of materials used, including the movement of parts, and precious metal alloys. Even diamonds, flawless diamonds are top Wesselton. In addition to aesthetic requirements, mark Patek Philippe watches the new standard also requires that all components must have absolute geometric accuracy. This means trimming, slipping and polishing procedures manual steps may not change the final size required. The new mark for the watch outside the more demanding requirements, in the case using the traditional cold-molding process, its accuracy can thousandth of a millimeter. The most important mechanical watch movement components testing, according to the complexity of different functions, product movement up to 30 days to go through the test, load test again 20 days after case, to ensure the accuracy of travel time watch.

Patek Philippe is now the world watch a few remain completely independent company, history over hundreds of moves can cause per-Philippe industry shock, this time, the introduction of the new imprint, is once again occupied the industry standard system Heights, in the future will see the outcome from.

TAG Heuer's development

In the field of avant-garde luxury watch and a stopwatch in the field has always been the world leader in the TAG Heuer, the release of the "high official for the times," the declaration, will expand its pioneering avant-garde's bold vision. From the 1860 founding date, TAG Heuer has always led the Swiss watchmaking precision model.

for the times, the Chinese old saying goes: "hero" of the times created a number of heroes. The TAG Heuer believe, wear TAG Heuer's elite is the real hero of creating the times. They are through their own efforts, to better ourselves and reach the peak, which has a perfect quality of life. Their passion, wisdom, power and command denounced side Qiu's tolerance, are changing to a larger area of its own values.

A long history of pioneering initiative

1860, 20-year-old Edward Heuer watch in the Swiss Jura valley Workshop was founded, the passage of time until now, TAG Heuer is the fourth generation ofwatchesfamily. A Brief History of TAG Heuer's time to turn to better understand the eternal nature of time, when the account is purely artistic constantly are reaching the extreme: In 1887, TAG Heuer invented gear vibration technology, which is the clock in the history of the creation date, a large Some watch manufacturers are still using this technology manufacturing mechanical watch; in 1916, TAG Heuer invented the world's first precision up to 1% mechanical stopwatch Micrograph, open the tab page in the history of proud, and a subsequent Antwerp, Paris and Amsterdam third Olympic Games, the official timer, and since then, Hoya started with high-end sports car navigation and other close contact, and constantly watch the pioneering technology, as higher Competitive sports constantly breakthrough, representing the limits of human willpower; in 1969, TAG Heuer launched the world's first automatic chronograph movement - "Chronomatic".

Precise mission

As the world's fourth largest luxury watch brand, TAG Heuer to accurate, high quality, innovation as a product of DNA, to ensure the best movement, the best components, 100% Swiss made, extremely reliable timing tool. At the same time in the development stage, every TAG Heuer to go through 60, testing and manufacturing test, these stringent criteria shape the exceptional quality of TAG Heuer. Constant innovation, constant innovation and bold design, the challenge in the limit under the TAG Heuer time again and again to improve accuracy, from 1 / 10 sec, 1 / 100 seconds, until 1 / 1000 sec. "Beyond" has been in the dictionary Hoya is such a spirit of excellence of the high official of the TAG Heuer Achievement, awarded to the senior watch all kinds of Geneva Award; but also achievements of the distinguished people who wear Hoya. They, like TAG Heuer, and constantly strive for excellence, attention to every detail, where the extraordinary achievements.

Life-sized glory, Switzerland masterpiece

149 years, TAG Heuer has won numerous awards, winning slam. Into the 21st century, TAG Heuer in the past 7 years, 6 were within the watch industry's most authoritative Geneva Watch Award. 2002 Microtimer, is the world's first accurate to 1 / 1000 sec Quartz Chronograph watch; 2003 Monaco 69, is the world's first accurate to 1 / 1000 second double-sided timing quartz mechanical watch, the perfect interpretation of "Dynamic and charm"; 2005's Diamond Fiction, the 879 diamonds embedded, the time displayed in the light of diamonds among the Heavenly lean impressed; in 2006 the Carrera Calibre 360, is the world's first accurate to 1 / 100 second mechanical timer watch, to revitalize the limits of human clock technology; 2007 Link CalibreS redouble our efforts to create the world's first accurate to 1 / 100 second electronic and mechanical watches. In 2008, TAG Heuer again prove their pioneering spirit and the ultimate pursuit, Grand Carrera Calibre 36 RS, is the world's first to accurately show 1 / 10 seconds at the dial on the mechanical watch.

Gui Guanrong body of TAG Heuer is the world's largest luxury goods group LVMH's star brands, it has never stopped pioneering footsteps. Swiss mountain town of ingenuity Imagination, innovation and a half-century philosophy, coupled with the Seiko TAG Heuer has always wash skills and mill-site for a long time, TAG Heuer is a well-deserved time control of the artist.

Chinese people into watches largest buyers?

      

in January 2010, in "In Search of China's most ancient Longines" grand awards dinner, the author of accidents has made significant progress. This is what the direction of research?

January 2010, in "In Search of China's most ancient Longines" grand awards dinner, the author of the study made significant progress in accidents. This is what the direction of research? Probably trace their parents during the planned economy in Chinawatchpropensity to consume. Switzerland, watches Kingdom established diplomatic relations with China very early, just to celebrate this year the two countries established diplomatic ties60 years. In our fathers of that time (mid 1960s) watches are indispensable necessities of life, young people, marriage is an important purchases. Then fall in love with their father when her mother said, will house an old England (Enicar) watch to him wearing, people suddenly realized that the watch can also serve as Dingqingzhiwu. The watch has been the father was wearing, although the repair several times, could be wearing it for 20 years. With the reform and opening up, people began to advocate from Hong Kong into the quartz electronic watches, and my father began to follow the fashion, felt quite pull the wind. Old England would give the middle school sister. Show how this piece? Of course, is determined to hide my secret, though the price terms, with my old England they can not compare the small curios, and years of relentless, dial oxidation, a thick layer of gold has become blurred, but it is documented family or even a country 40 years of change, this is my treasure.

Four years of an instant

Or go back to my subject, sixties and seventies of last century, when in the closed state of the people can not personally participate in the Swiss watch show, did not see the watch show the media, how to appreciate the Swiss watch of glory? Clever Swiss have long thought of it, they came to Beijing Exhibition Center exhibition. I heard this older generation is often mentioned, is unable to find graphic evidence, the information until the Longines impressively preserved, "the Swiss Watch Fair instruments," "Swiss Industrial Technology Exhibition" poster, 34 Ten years ago, people watch it in my research vision is becoming clear. Doubt that the occasion of two exhibitions held in Beijing Exhibition Center will be a sea of people before, not all are directed at the watch with me, but in that era have normal trade relations with China, Western countries meager, Switzerland In addition to organizing exhibitions in Beijing to bring affordable high-quality watches (luxury class to your watch because at that time, China did not sell), seems to Beijing to open a gateway to the Swiss people's windows, that effect should be no less than Today, the Swiss Pavilion Shanghai World Expo. Watch a bond, become a rare Western minds view. It was reported that Swiss watches has also organized an expert in technical exchange, the same set of unified movement watch parts made by Chinese experts and Swiss experts were assembled,go out in the end who installed standard? However, a condition of the Swiss experts, equipment can be, but can not see the Chinese side agreed. Results of the competition we have to guess estimate, the Swiss "work" is gone and more accurately. This classic story has spread through many versions, but the basic can be recognized as true. Need to make it clear that, for the Swiss to get a watch on display in China more than some common watch commodity attributes, and in the eyes of people at that time, it is an absolute luxury. As the information and the lack of reason and to facilitate customs examination, with Swiss watch brand to begin grading the habit of popularity. Forty years later, I still have a large number of domestic consumers concerned about the different brands of watches and clocks, watchs are a few other categories? This is the appreciation of the planned economy period used to watch the remains. "Several other types of" classifications appear in most of the brand may have been renamed Transferring or die in the mid-1970s that the vigorous field of "quartz revolution" which, although in this classification is still cutting edge today, people familiar with the three brands They are: "First Class" Rolex (Rolex), "a class of second-class" Longines  and Omega. If the "several other types of" classification any practical significance, today's "labor, waves, Europe" is still widely sought after is the real meaning. Many people may ask, why did not Patek Philippe  and Vacheron Constantin , because the top of your other super rarewatchesare not, then the Chinese market to digest. Therefore, a long historical period, the Rolex is the best in China can buy the watch. A house in the country last year, I watch forum site to see a photo shoot is an old Omega Seamaster watch, photo theme: the 40th anniversary of buying this watch and the watch of purchase invoices, receipts, etc. ranging. Red watch at Beijing Dashilan still open, according to invoices the highest printed instructions of Chairman Mao. I believe many of today's high-end goods such as watches and clocks can not be kept in good condition as 40 years. Re-purchase list goes on closer inspection the invoice, this was July 30, 1969 Omega Seamaster sold, the price was as high as 543 yuan. Boy, 40 years ago, who would take more than 500 yuan to buy blocks of Omega watchs? Certain non-rich person is expensive, the money was enough to earn on an average worker more than a year

Under the planned economy, the domestic consumer environment such as the Iron Curtain generally watches, Swiss side suffered "quartz revolution" impact, how many cousin of the plant upside down, almost no country. The reform and opening up just a Mingjiaoleida Rado the watch brand to break the silence, like the spring thunder has thoroughly changed the domestic watch market. Recalling the history of rado, which holds several "firsts." The first newspaper in China, foreign media advertising company, the first television media advertising in China, foreign companies, Chinese exposure to the real meaning of the first pieces of modern luxury and so on. And the popular rado era, I began to have their own memories. Rado shouted "never wear" concept to today's buzzing. Rado watch just entered China, priced at more than 3,000 yuan, still belongs to the hearts of ordinary working-class dream forever, this watch uses a rather precise quartz movement, look very modern, clean sweep of all major watch shop. As if after the 1987 explosion at the Spring Festival Evening red Fei Xiang. Because then people like White, a luxury for the modern publicity no immunity. Rado watchs replaced many other brands, as young men and women the importance of marriage, bride price. In addition, the courageous, hands-on as early as the first private entrepreneur to make money to buy the rado most of the watch after the short, in 20 years, hands over a watch wearing a rado face!

Congjiang Constantin to Patek Philippe

In 1998, the Chinese People's University Professor Jin Zhengkun to do training outside of the seminar a story: an American businessman in the words of one side of cooperative edge to Guilin tourism, local business representatives and foreign guests carpool concept Chang Li River cruise. Spare time, we chatted about the topic of men like watches. Guilin boss asked first: What is the watch you wearing? Americans Answer:Vacheron Constantin . Guilin were immediately excited Road: Do you wear is valid and broken watch, do you think I wear the rado watch! I remember the story, because I know from the story world is a kind of super-cows allegedly called the Vacheron Constantin watches. So for the Study of Vacheron lasted 12 years, and today the brand is still the most discerning power giant would be to choose the watch brands. In addition, the September 16, 2005 is a day worth remembering, is the general form of domestic fans have long admired Patek Philippe at last high-profile to enter the Chinese market. The first shop opened in the Shanghai Bund 18, the store was this level of only three worldwide, in addition to Shanghai, as well as PP home in Geneva and Paris Huadu. This issue has great significance, it represents China's watch market to mature, and finally attracted the world's dominant watch. China is no longer a luxury area of the world's so-called "second-line states," not only crowned as the "front line" and no longer watch brand dare talk about "the reasons for entering China temporarily." Since then, you can say this: who ignore China, on the lost world. For watch fans, buy Patek Philippe watches no longer have to run outside.

Chinese summit accident

End of 2008, a sudden financial crisis hit, the Swiss watch industry, following this "quartz revolution" after another into a position that was left undone. At this time many manufacturers suddenly found their haven actually is. Major markets in the global sales data showed linear decline, if only the Chinese market is still growing rapidly. Swiss began to study the Chinese market in the end is a kind of market? The author gives his own answer: watch for the significance of the Chinese people with very different 40 years ago, Dangshishoubiao there is still much practical use, people need through wristwatch time, rampant in the present in a handset, and several people Watch to see through time? But before, said, watch this amazing thing on across the decades and centuries immortal, able to maintain a family tradition, not one of the latest technology products, especiallydigitalproducts can do that. So is technology out of people found a watch halo peace of mind, more and more people recognize that clocks can be a symbol of identity, knowledge and status. When the Swiss can happily put all your stuff to get China to sell, they find that the Chinese people's understanding of the watch with almost 40 years ago were not much to complain. So media has become the new darling of the Swiss fought so wishful thinking: first, educational media, and then rely on the media to educate the masses, in short, should take the most expensive form for sales in China.

Quite true concept of time

Mechanical energy driving, just watch one of the sources of energy. And we may all know, drive to run more than watch the energy, in addition to mechanical operations, there are batteries, light ... ... They watch not only the existence of enriched pattern, and this year are very popular nowadays. Mostly because the shape of fashion or retro, travel time is very accurate, eliminating the trouble of the watch, there is a considerable part of the watch market prices is widely accepted as "too too much trouble on the watch," "love of sustainable power watch "the hearts of fans love.

Electronic form revival this year, shares of the wind in particular Meng

Usual sense, the electronic form must be battery power drive, but on this year's BaselWorld, but much of its Road to succeed against the "electronic form", they have the shape and design of electronic watches, mechanical watches are pregnant with the nature of people at first sight. They not only "duplicity" and are very hot this year, steel or ceramic materials produced, Mei Lizhi up another level, very suiwatch for young male consumers to wear.

Movado Dura electronic mechanical watches

1. Movado (Movado) Dura electronic mechanical watches

A very fine watch, with the traditional Movado Museum series of mysterious and unique, but also to conventional and electronic display time in two ways, more after the two liquid crystal display window, you can watch with or without display, local time, second time zone and other 9 kinds of display modes, Variety extremely easy to use.

Rado Ceramica Digital Watches

2. Rado Ceramica Digital Watches

2010, this radar is absolutely the watch is "duplicity" of the typical side dish in front to see the contrast ceramic block children under only simple figures, can be turned back to the watch you will find a transparent watch the cover of the automatic mechanical structure. This is an extreme simplicity and extreme complexity of the perfect combination.

Hamilton (Hamilton) Pulsomatic watch

3. Hamilton (Hamilton) Pulsomatic watch

Hamilton and countless ties between Hollywood has Needless to say, the casual with the spirit of the United States actually watch the most important innovation. New Pulsomatic watch that is the world's first digital watch with mechanical drive, very smooth lines, textured stainless steel is also fully exposed. 82 days power-driven, can sit back and relax.

Battery energy driving accuracy foolproof

Provide momentum for the watch, is a mechanical operation, another one of the most common is by battery power. They are convenient and practical, sustainable long time, so that the wearer not as busy as possible stop and go watch the phenomenon of fear. Therefore, many brand watches in the area of the two energy-driven, have outstanding works. Some among them, not only become a selling watches, but also representative of the brand.

Hamilton (Hamilton) time player watch

1. Hamilton (Hamilton) time player watch

Will be many people concerned about the influx of the concept of watch, 42mm × 42mm of the dial is divided into nine other big box, different colors representing different colors of time and space, "Hamilton" on behalf of local time, the other three representatives of the World the busiest time of the airport. Not only have 4 to the time display, and the shape is so cool, to get quest!

Longines flag series watch

2. Longines (Longines) flag series watch

Especially simple and plain style, all stainless steel material to build with the most primitive elegance Longines, Longines, if you looked carefully the counter, designed to meet this year except for a few popular spots, the majority of the design unchanged for years - is suiwatch for Chinese elegance, of course, take the time precision is the key element is essential.

Girard Perregaux Laureato limited series watch

3. Girard Perregaux (Girard Perregaux) Laureato limited series watch

To finish the year Laureato octagonal bezel and contrast in one go matte strap design blockbuster, this year's limited service model lines more fluid paste, steel chain belt and the case wrapped up; gray dial decorated with checkerboard grid texture, color matching is also just right , 6 pm, the word is the location of 32768 Hz Girard Perregaux GP R & D quartz watch technology watch class label.

Cartier (Cartier) watches Tank Series

4. Cartier (Cartier) watches Tank Series

Since the market since 1919, tanks form the vertical section bar to form a sharp angle out, the crown on the sapphire, the time scale track design kimono posts streamlined strap and swept the altar watch. Aside accuracy is not that it is only the shape, worth enough to try, let alone responsible for "Cartier" words.

TAG Heuer Manhattan when dual display watch GMT

5. TAG Heuer (TAG Heuer) Manhattan GMT watch when dual display

Different from all the sports watch TAG Heuer fearless style, only TAG Heuer GMT watch is definitely embodies the spirit of discovery. At the time this is the world's first digital only analog watch, looks very retro, also showed two time zones, very withstand scrutiny.

Of course they are - fun good-looking multi-function digital watches!

Day U.S. (TIMEX) Outdoor Series watch WS4

The most attractive point is the wide-screen and camouflage green strap, not only to meet this year's "military uniform" style points, and give you all the data at a glance. Altimeter, thermometer, barometer and compass, outdoor, these four features are integrated in the dial shows a one-time, degree of practicality and fashion are enough. Definitely be accessible prices should start.

Breitling (Breitling) space Chronograph

2. Breitling (Breitling) space Chronograph

Just-released new watch, must still go Breitling swatch "air" line, this multi-function digital watches have precision of 1 / 100 second sub-timing function, but also include alarm clock, countdown, alarm clock with dual time zone independent show that the standard 24-hour military time format, the international coordination of the time (UTC), calendar and a series of functions, no you can not think, only you do not need to.

Tissot touch watch

Has a full red touch watch 10 years, if you have a young boyfriend, be sure to send him this. Simply click the crown, to usher in a number of touch features: height, temperature, stopwatch, dual time, alarm ... ... especially when you talk to other people when the only watch, the other side can be a few interjections make you particularly happy.

For women, gorgeous precision than needed.

Omega Constellation watch series

Omega (Omega) Constellation watch series

That goes without saying it? Europe and the world famous

The most famous rice eggplant Series - Constellation Series watch. Battery-driven, spiral-shaped facial disc navy blue corrugated will completely pull into the origin of the visual center, the famous mosaic snowflake is unique scale on the bezel and 12 diamonds off by each other, very touching. This watch is suiwatch for summer wear, regardless of color or sparkle degree, your wrist can be referred to as the best accessories.

Omega celebrate the 35th anniversary of the Soyuz Test

To commemorate the "Apollo - Soyuz Test Plan" 35 anniversary of the legendary U.S. astronaut Lieutenant Crawford Thomas Stafford, Vance D. Brand (Vance Brand) and the former Soviet space Members Valery Kubasov on July 15 at the New York flagship store at Fifth Avenue Omega special commemoration.

A time when human beings the 35th anniversary of the historic handshake in space, Omega Speedmaster Professional Moon Special Release Form Apollo - Soyuz "35th Anniversary Edition", limited edition 1,975 pieces, dial by meteorite material, form the back pattern etching a badge .

The three astronauts of Apollo Speedmaster Professional Moon Watch - Soyuz "35th Anniversary Edition" of the 10 boxes on the watch to sign in order to celebrate this historic 35th anniversary of the space mission. Later, they were at the space experts Maiersiou by Brian (Miles O'Brien) hosted a special topic forum, recalled the famous space missions, and this unique landmark handshake in space.

"Today, I am pleased with my fellow astronauts to attend the activities of Omega flagship store in New York to mark the historic 'Apollo - Soyuz Test Plan '35 anniversary." Lieutenant Crawford said, "In this mission, we wear the Omega Speedmaster Professional Chronograph played an important role. Omega released a new watch is the 35th anniversary commemoration of this task, we are very excited."

Pioneering spirit is an important Omega brand connotation. In human history, this greatwatchbrands involved in a number of challenging and fascinating adventure action: The conquest of space (including all 6 lunar landing mission), 1932, the birth of the first one diving watch for the world-class sporting events in a specified time (including the 24th Olympic Games time work), and help "light power" solar aircraft around the world. Omega Speedmaster watch is still the NASA specified for each mission watch.

July 17, 1975, U.S. astronaut Lieutenant  Ford and the former Soviet astronauts pacecraft docking in the bay to connect the two countries to achieve a historic meeting. To participate in the "Apollo - Soyuz Test Plan" among the three U.S. astronauts and two cosmonauts to wear the former Soviet Union are Omega Speedmaster watch. Spacecraft after docking, Apollo commander Stafford and the former Soviet cosmonaut Leonov in the Soyuz spacecraft with the hatch, they simultaneously take advantage of the wrist when the Omega Speedmaster watch for timing, successful completion of This historic space docking. This is the first ever built in different countries of the docking between spacecraft, represents a new era of space cooperation. The mission also marked the end of an era - This is the Apollo spacecraft's last flight.

TAG Heuer's development, high official for the times

Introduction:In the field of avant-garde luxury watch and a stopwatch in the field has always been the world leader in the TAG Heuer, the release of the "high official for the times," the declaration, will expand its pioneering avant-garde's bold vision.

In the field of avant-garde luxury watch and a stopwatch in the field has always been the world leader in the TAG Heuer, the release of the "high official for the times," the declaration, will expand its pioneering avant-garde's bold vision. From the 1860 founding date, TAG Heuer has always led the Swiss watchmaking precision model, as its slogan says: 1860 Swiss pioneer a watch.

Ho Shi for the times. Chinese old saying goes: "A hero," created a number of times a hero. The TAG Heuer believe, wear TAG Heuer's elite is the real hero of creating the times. They are through their own efforts, to better ourselves and reach the peak, which has a perfect quality of life. Their passion, wisdom, power, and Qiu Fang command exclusion of tolerance, are changing to a larger area of its own values.

1860 2-year-old Edward Heuer watch in the Swiss Jura valley Workshop was founded, the passage of time until now, TAG Heuer is the fourth generation ofwatchesfamily. A Brief History of TAG Heuer's time to turn to better understand the eternal nature of time, when the account is purely artistic constantly are reaching the extreme: In 1887, TAG Heuer invented gear vibration technology, which is the clock in the history of the creation date, a large Some watch manufacturers are still using this technology manufacturing mechanical watch; in 1916, TAG Heuer invented the world's first precision up to 1% mechanical stopwatch Mikrograph, open the tab page in the history of proud, and a subsequent Antwerp, Paris and Amsterdam third Olympic Games, the official timer, and since then, Hoya started with high-end sports car navigation and other close contact, and constantly watch the pioneering technology, as higher Competitive sports constantly breakthrough, representing the limits of human willpower; in 1969, TAG Heuer launched the world's first automatic chronograph movement - "Chronomatic".

As the world's fourth largest luxury watch brand, TAG Heuer to accurate, high quality, innovation as a product of DNA, to ensure the best movement, the best components, 100% Swiss made, extremely reliable timing tool. At the same time in the development stage, every TAG Heuer to go through 60, testing and manufacturing test, these stringent criteria shape the exceptional quality of TAG Heuer. Constant innovation, constant innovation and bold design, the challenge in the limit under the TAG Heuer time again and again to improve accuracy, from 1 / 10 sec, 1 / 100 seconds, until 1 / 1000 sec. "Beyond" has been in the dictionary Hoya is such a spirit of excellence of the high official of the TAG Heuer Achievement, awarded to the senior watch all kinds of Geneva Award; but also achievements of the distinguished people who wear Hoya. They, like TAG Heuer, and constantly strive for excellence, attention to every detail, where the extraordinary achievements.

150 years, TAG Heuer has won numerous awards, winning slam. Into the 21st century, TAG Heuer in the past 7 years, 6 were within the watch industry's most authoritative Geneva Watch Award. 2002 Microtimer, is the world's first accurate to 1 / 1000 sec Quartz Chronograph watch; 2003 Monaco 69, is the world's first accurate to 1 / 1000 second double-sided timing quartz mechanical watch, the perfect interpretation of "Activity and charm"; 2005's Diamond Fiction, the 879 diamonds embedded, the time displayed in the light of diamonds among the Heavenly lean impressed; in 2006 the Carrera Calibre 360, is the world's first accurate to 1 / 100 second mechanical timer watch, to revitalize the limits of human clock technology; 2007 Link Calibre S redouble our efforts to create the world's first accurate to 1 / 100 second electronic and mechanical watches. In 2008, TAG Heuer again prove their pioneering spirit and the ultimate pursuit, Grand Carrera Calibre 36 RS, is the world's first to accurately show 1 / 10 seconds at the dial on the mechanical watch.

Gui Guanrong body of TAG Heuer is the world's largest luxury goods group LVMH's star brands, it has never stopped pioneering footsteps. Swiss mountain town of ingenuity Imagination, innovation and a half-century philosophy, coupled with the Seiko TAG Heuer has always wash skills and mill-site for a long time, TAG Heuer is a well-deserved time control of the artist.

Men love the watch like women love jewelry!

Introduction:From President Kennedy to Barack Obama has his own favorite watch brand. In fact, for men, like women's jewelry watches, never too many.

Watch the time is now not just a tool, it also symbolizes a person's identity, successive American presidents were watch enthusiasts. From President Kennedy to Barack Obama has his own favorite watch brand. In fact, for men, women watches, likejewelry, never too many.

Obama signed his first presidential orders, exposing a watch

In his inaugural ball, Obama and his wife Michelle dancing, the left sleeve Department exposed a black dial in the watch. This is the Jorg Gray 6500. Obama has been wearing it to take part in assembly elections, the inauguration ceremony, and signed his first decree.

Obama's watch was put on the website of manufacturer advertising

This watch is in 2007 as Illinois Senator Barack Obama, U.S. Secret Service colleagues to send the 46-year-old birthday present, the retail price of 325 U.S. dollars (about 2219 yuan). Now, the Obama speech wearing Jorg Gray 6500 photo, was put on the website of manufacturer advertising, and has lead to online sales of hot.

President Ford

Recalling President Ford wearing a high-tech electronic Pulsar watches worth 2000 U.S. dollars. President Bush wearing a 50 dollar a Timex Indiglo watch, Clinton like Timex. John - President Kennedy is senior watch enthusiasts. 2006 Basel InternationalWatchJewellery Show, the Omega was originally on display for the first time the private collection of Kennedy's Omega watch, which his inauguration wear, above has inscription: "U.S. President - John F. Kennedy, a friend sent Grant . " In 2005, this watch is 35 million high-priced auction; in the same year, Kennedy's also a watch to be auctioned 120,000 U.S. dollars. This is a gold Rolex, Marilyn - Marilyn Monroe's birthday gift given to President Kennedy, but he has never worn one. Above the inscription: "Jack, Marilyn forever love you, 59 days in May 1962." President Kennedy often wear a brand of Louis Cartier "Tank" watch.

President Bush's favorite watch

Marilyn - Monroe gave President Kennedy's birthday gift

They like to watch not only the President, in fact, for men, like women's jewelry watches, never too many. LVMH's watches jewelry business director Antoine Pin explained that male ornaments are limited, apart from size-fits-suits, shirts, sweaters and jeans, watches are among the few to show one of their own personalized jewelry. Hence, compared to women's magazines in a variety of cosmetics, jewelry, advertising, "Esquire", "GQ" magazine and other men, there is still the most watch advertisements.

In the past, men would take theircarsto show off their status, position, but the car is parked in the garage, but we can not be seen anywhere, watches, no doubt replace the vehicles as a man's show of things.

Patek Philippe is the verycollection ofbrand value

In addition, if the vision of a good grade, but also value-added collection of watches. Patek Philippe brand is highly collectible, limited edition of the Calibre 89 in 2004, auction prices more than 5 million U.S. dollars.

Of course, the economic situation is also about whether to buy the watch with the men this year, Swiss watch exports fell 22.7%. However, both men wear the watch is 50 U.S. dollars or 5000 U.S. dollars, the purpose of wearing the same.