While looking at Viktor & Rolf's website, while I remember years ago, Wang said of the sentence: "Watch to store goods rich, dazzling!" Wang is my one store manager in Shanghai, that was one in Tour shop said to me when, which means to encourage me into a good brand. I was a boss, with great interest conveyed to me aWatchesstore chain founder of the sentence: "A Shop is a Cinema!" because my boss is that the tone with respect to paraphrase, so I to heart!
A few years ago, when my business trip to New York and Las Vegas Tourenau watch shop to visit, as a stranger, I know what I feel is subjective, but is also an objective. The nation's largest chain, in addition to area stores to get the world championship, I just remember the feeling I was shocked at the scene, as a fellow I've never been outside the retail store brand integrated shop fascinated too. Americans in an integrated marketing communications on a hard effort to make up their blue blood is not a priori fact.
Today, as I made many mistakes, I still love the retail brand building. Major brand of you right now the ads in magazines, not all clearly written on the dealer's name, but may Besides, you never feel their presence, because you are directed at the product name to go, but get to see that you think of the brand to you all, especially in China, even more so! When you are used to make fans, the story becomes an option?
When a few years ago a fellow to a pile of less well-known brands together, the weak brand on the basis of the hope that create a strong retail brand, but Guanggu hit, opened a number of shops, consumers are not at all do not buy it - pure art films are not many people would pay to see the. Retailers akin to the various brands in a regional sales office, doing the daily sales management role.
McKinsey Consulting's electronic quarterly analysis of mainland China the latest in a luxury article, and the Greater Lu Xingui their luxury Gezhongguanji Miaoshu De a good, the Chinese market in the near future there will be several U.S. markets Deng Yu The posture! Just to stabilize the financial tsunami, "praise-singing" and it came, we jump for joy at the same time, operating from the capital return to professional, is it possible to look at today's consumer attitude?
All the market research reports show, 40-year-old following the consumer is the leading high-end consumer market today and in the future the main, 可 their consumption pattern from Bian Hua Zhu Jian a, Compared with its predecessor, not in five minutes they Jue Dui What sort of within the state itself to decide to buy a piece of brand-name products, and this can not tell because of the consumption pattern of the relationship between the Internet, you have 380 million Chinese Internet users, of which 150 million are using 3G, they every four there are three communities involved in more than two sites, they rarely watch TV, but seven hours a day available on the Internet, including the subway during rush hours car.
Therefore, the buy sell brand-name products, most of them have already searched the Internet, comparing and discussed, they may not go in the shop window of a model of product knowledge, but through discussion groups and so on Facebook to understand the clear picture, including the latest market price, and through the brand's Web site, even one case at the bottom of each screw is magnified a hundred times seen N times, so they shop Bu Keneng again.
And now there are many Internet research company, has the most powerful computer software, are engaged in Internet market research work, their ability to seemingly chaotic and disorderly from the users in terms of communication, figure things out, and report writing as , continuous for the world's major brands to find out the Chinese God of temper.
Once the changed consumption patterns will continue along the evolution of the economic difficulties are spawned brand and market upgrading and development of the nervous system. May slow down the speed of the brand shop, but may be more accurate, market segmentation and Mapping more reasonable. Downstream retailers should be able to grasp the market is, in addition to loud its name, in addition to the preferences of the guests very familiar, do not forget the Internet.
BASEL this year, I Hall 2nd Floor, corner of a staircase, found the Daily Telegraph newspaper as a giant exhibition hall, called www.thewatchavenue.com, this site is a store in the street, in this world, which alone one! Is a homogeneous group with the major brands of watches built. The charm of the brand has gone beyond the bricks and mortar, goes to the unrealistic but it can not destroy the human self.
Concept, I came to understand what is "A Shop is a Cinema!"
No comments:
Post a Comment