Watch Fair in Basel, there were a number of stand idle on the 6th Hall (Hall of Universe) is the most Baselworld "edge" of the pavilion. "Hong Kong Pavilion" which occupy a very large area. In fact, the Hong Kong Pavilion is regarded as China's Museum, which is connected in the world and the Chinese watch industry bridge. In the past 20 years, Hong Kong as Asia's major exporter of watches and jewelry, at very competitive prices and production speed and well-known. Although there is still a large number of OEM manufacturing business, part of the Hong Kong watch companies have begun selling its own brand of merchandise, and even, some companies also set up the mainland market the brand. Most of them are very successful watch business earlier than the mainland many steps out of the "world factory" to enter a new stage of branding.
From the 1st to the 6th Exhibition Hall of Hong Kong Museum, walk at least 10 minutes. The Pavilion cubicle-style booth, exhibitors are active exchanges with the visitors come. Since 1986, Hong Kong has been participating Baselworld 2009, the Hong Kong Pavilion (Hong Kong Pavilion) broke the previous calendar year, the exhibition scale. Hong Kong SAR China, 114 from the watch company, 149 jewelry companies, 11 watch parts manufacturing company and 22 packaging companies, a total of 296 exhibitors in the exhibition area reached 6,500 square meters.
In the watch industry, Hong Kong in 2008, maintained the role of the second-largest exporter, reached a record 7.077 billion U.S. dollars. Hong Kong's watch industry in the European Union's biggest customer is Germany and the United Kingdom, by the end of 2008 the exports reached 344 million U.S. dollars respectively, and 272 million U.S. dollars, while imports of Swiss watches and accessories will reach 7.99 billion U.S. dollars.
At the same time, Hong Kong and mainland China's consumption of Swiss watches still remain strong in 2008 reached 7.99 billion U.S. dollars, (of which 3 / 4 of its sales from Hong Kong), representing growth of 26.5% in 2007, although 2007 In 2006, an increase of more than 45.7%
Watch industry spare parts from the original supplier, and now the largest exporter of Swiss watches, Hong Kong in the global watch industry, the changing role of the steady growth of China's economic situation and the best refraction.
At the low end of the Hong Kong watchmaking industry
Actively support the HKTDC Hong Kong Watch Trades and Industries, said in the past for the 2008 Hong Kong Watch Trades is a good year. Work in the HKTDC's Christiane Koesling and CHEN Hui-shan to reporters in Basel, providing relevant statistical data.
In the past year, Hong Kong watch industry's annual export growth of 11% to 7.077 billion U.S. dollars, of which the proportion of electronic quartz watches more than 60%, including electronic watches, classic and fashion watches, jewelry, watchs, and sport watches. Watch on the export of finished products, the total exports in 2008 reached 4.81 billion U.S. dollars, compared with 4.299 billion U.S. dollars in 2007 increased by 11.9%, a figure higher than the 2007 export growth rate of 5.5%. Pearl jewelry gemstone class exports in 2008 it reached 4.753 billion U.S. dollars, compared with 4.337 billion U.S. dollars in 2007 increased by 9.6%, but lower than the export growth in 2008 to 16.7% in 2007.
Hong Kong Watch product development, the HKTDC that "with casual clothing designed for the fashion timer; all kinds of new materials in the watch brand has been widely used to form the different styles of design; e-sports shall form an increasingly develop. " At present, the Hong Kong Watch Manufacturers Association has formed a special commission a design center, members can be stored in this design, the center will provide services third-party copyright certification.
But the "Hong Kong" watch in the world in low-end is still in position to participating students over 10 years Baselworld Watch Industry Co., Ltd. Thailand, for example, the Assistant Director of Tanpei Wen said in an interview, usually priced at 30 to 50 U.S. dollars, international fashion design watch most buyers mostly use other brands Citizen movement. Introduced this year, more than 10 series of watches to sports watches and fashion watches based. "Of course, we can meet the customers requirements in the dial add diamonds or other label, so there will be priced more than one thousand U.S. dollars of watches." She said, "the overall level of Hong Kong's watch industry, it is difficult with the number of workers and scale of production to determine the ranking of a Hong Kong company. But the life of exhibitors this year Thai watch with factories in Dongguan in the industry, currently has about 250 workers. "
Transformation by Design
At 15 o'clock on the March 27, HKTDC a watch and jewelry exhibition show by the 11 companies of Hong Kong Watch and Jewellery a joint exhibition of their latest and award-winning products, including watches brands include Forest Chinese degrees (EWADO) , Jaz-ma, Mixer, Temporis, and TRIXIE, jewelry brands, including BTC, EJI, GOLD SOURCE, Tse Sui Luen (TSL), Waddy and Wing Hang.
To March 27 noon, TRIXIE has received over 5000 orders watches, these better-than expected business to the company rather positive signal, director Xie Huishan (Sany Tse) said: "The focus on distinctive design is brand to attract the world's major buyers and distributors, which is Hong Kong's watch industry in the direction of restructuring efforts. We produce a single product prices from 100 U.S. dollars, 270 dollars or 4,670 U.S. dollars to the inlaid diamonds. "
In fact, TRIXIE and Nikon were assumed own-brand design and outsourcing business, the current volume of business between the two evenly matched, and this is reflected in the status of the Hong Kong watch industry - during the past 20 years, Hong Kong companies received from Europe and around the world watch manufacturing orders. "We and the big brands to sign a confidentiality agreement, it can not disclose which companies have told us to buy products, I can say is that we received the high-end and midrange products, orders, and is a high-tech and manpower production parts, carbon fiber and stainless steel manufacturing technology is very good at those expensive equipment mainly from Switzerland and Italy. "
Another Hong Kong's watch industry chose a different approach to development. It was said in Hall 1 in the Hall of Dreams area, to jewelry watches, the brand known for MILUS fact, many years ago has been bought by Hong Kong companies. Despite its fight to the watch with the Swiss group, Patek Philippe, Rolex, Chopard and other high-end brands as neighbors, but can not deny is that experts do not watch much interest devoted to the MILUS. This information is remind the operators of the watch industry, to create a true high-end watches brand, into the heart of Baselworld exhibition hall, and get the industry recognition, there is a very difficult way to go.
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