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[REVIEW] June 28, 2010, the Swiss Swatch Group, Nicolas Hayek, founder and chairman died due to heart disease, the age of 82. The work as a pleasure, declared that he "never worked" in the elderly finally collapsed on his desk.
June 28, 2010, the Swiss Swatch Group, Nicolas Hayek, founder and chairman died due to heart disease, the age of 82. The work as a pleasure, declared that he "never worked" elderly ultimately fell on his desk. Do not do unnecessary things, he surely can not attend to before his death to enumerate his own life, because it takes up too much valuable time. He left the world far more than just lightweight stylish plastic case Swiss quartz watch and the "two seats, a case of beer," the Smart mini-car, and his orders Swisswatchindustry back to life the magic power, but also throughout the banking,automotive, new energy and other fields.
Swiss watch industry began 500 years ago, but the reason why even today, there are still people willing to pay big bucks for a marked "Swiss made" watches, Nicholas G · Hayek contributed.
June 28, 2010, Monday, called "time robbers" Nicolas Hayek heart attack, fell on his desk, at the age of 82. Although the short notice, but perhaps the most perfect curtain call tycoon watches way: to leave altogether, eliminating red tape in the greeting, is consistent with this old gentleman, "do not do unnecessary things" philosophy of life. Moreover, where there will be more than this his favorite group bid farewell to the President's Office a better site?
Hayek once wrote a book, the book is the beginning of the first sentence: "I have never worked." In the eyes of the work, he is regarded as pleasure, "I enjoy every minute of it." Hayek always tell people.
His office is located in Biel Swatch Group Headquarters, enough to have a public swimming pool so much, "never work" Hayek, to be on here every day, ten hours, "a day to find their own 8 to 14 hours of fun. " "Entrepreneurs are not traders, not managers, not the Harvard Business School, MBA," Hayek said, "Entrepreneurs are artists, is also still a dream even if an older person." In his office, often stood Lamartine, De Miao race, Victor Hugo and others, books, and Donald Duck cartoons - which were his source of inspiration.
2010 "Forbes" magazine Fortune standings, "artist" Hayek ranked 232, assets of 3.9 billion. Swatch Group is the world's largest watch group, has 24,000 employees, its 19 brands and has offices in 37 countries, more than 500 independent stores, sales in 2009 reached 50 billion Swiss francs - that is Harge grams of death, the assets left for the world.
"Mr. Swatch"
Hayek was born in Lebanon in 1928, moved to Switzerland with his parents at age 7. In 1979, he has founded his own company, "Hayek Engineering AG", this is a successful business consulting firm, only that he did not know, in the near future, their name will be forever with the Swiss watch together.
One day, a Swiss banker friend found him and asked if he could buy SSIH Japan and ASUAG (Swiss watches were the two largest groups, each other competitors) to do an overview of the report. At that time, the Swiss mechanical watch industry by Japanese quartz watch in a serious blow to the Swiss watch industry also feel that their no hope, high labor costs so that they can not compete with the Japanese.
Hayek extremely angry. He knew that if Switzerland lose manufacturing watches and parts of the ETA movement and Nivarox-FAR plant (SSIH and ASUAG's watch parts factory), then the industry's infrastructure will all fall into the hands of competitors, also means with culture and pride of the Swiss watch years end. "People buy Swiss watches, buy the Swiss culture is that people hear all about Switzerland: Our mountain cabin, our fields, our mountains."
Hayek introduced the merger ASUAG and SSIH plans, and eye for an eye person in his body, decided to produce inexpensive quartz watches to fight the Japanese. He is very convincing, bank assigned him to set up steering committee responsible for organizing the merger. Two ETA's engineers have developed a only 51 parts quartz watches (Japan's quartz watch has 151 components), using automated production lines in the local production, can be sold at 50 dollars.
In 1982, the colorful, trendy styles, light and thin plastic case Swiss quartz watch with great success. It was named "Swatch", originally of leather, fabric small sample, but also "Swiss Watch" (Swiss watches) the abbreviation is very clever indeed. The year 1983, Swatch sold 1.1 million, this figure increased to 1986 12 million. Franz X. Sprecher, Swatch's first marketing head, said: "Swatch accomplished two things, one is a Swiss watch that can compete with Japan in the low-end market, and the other is to watch into a fashion accessory." New York Pratt 学院 of art and design professor BruceHannah said: "Zai Swatch ago, people at his watch O'clock is the time to see the brand and, for them, Shoubiao is time Gongju, He Shenfen symbol. Swatch after people started looking at the shape of watches."
In 1985, Hayek with 1.5 billion Swiss francs (equivalent to 610 million U.S. dollars at the time) won the Group a controlling interest in cash, the company was named SMH (Swiss watches Microelectronics Group). Media began to call him "save the Swiss watch industry," and the manufacture of mechanical watches began gradually recovered, mainly because the factory parts ETA and Nivarox-FAR gradually out of the shadows, and began large-scale production of some components.
Swiss watches have feelings
In the "sustainable" before the word was widely used, Hayek had to carry out the spirit of sustainable living and in his cause of.
In 2002, Hayek published a shock to the industry's decision, he gave all the ETA factory wrote a letter to customers, announced in 2006, ETA will no longer be the Swatch Group companies outside the movement. Switzerland, the largest local newspaper front page entitled "Hayek: God or the devil? "Hayek with his explanation," those who watch brand to buy our movement, then the money invested in advertising, claimed to be 'the best', they are not in manufacturing watches, and I need to do is to force In this line with everyone to really participate in watchmaking. "But that will not affect the Group's sales of it? "Yes," Hayek said, "from 3 to 400,000,000 Swiss francs, the total sales of 7-8%." Hayek feel that this loss of nothing.
After consultations, to postpone the deadline to the end of 2010, now has half years, but the Swiss watch industry does not seem to verge of collapse, many brands as Hayek expected to begin self-development movement, more people are employed, watches made up of knowledge cycle, the entire Swiss watch industry advanced network is more robust than in the past.
But the only movement is not enough. Hayek claimed that they are applying for permission before his death, to Swatch Group can not provide to any person any watch parts. He watches the industry to raise the entry threshold, "I was to do so only when the Swiss watch industry, if the influx of some of the watches in this industry is not vision, no emotion, just want to create the watch for money of the people, that we finished together sooner or later. "In Hayek's efforts, including Rolex, Parma, including Johnny and Lange brands are beginning independent research escapement and spring.
The most trusted person
I do not know died in Hayek has the opportunity to review his life, this is really take a long time, even if the clock associated with removing the section, also enough to set out a long list.
He has developed a new Swiss banking law, regulate the banking industry. He said, "They said that if the Swiss bank standard than anyone else, then we will all survive, which is nonsense." He wrote a letter to all parties, explaining that without this law, banks every 5 to 10 years on will collapse once. Final adoption of the law, Hayek returned to his office, oh, no, "studio."
In addition, he had also proposed World Bank-supported South Korea's industrial development, China has established to help steel mills and auto plants, he was the United Kingdom, Brazil, the United States, France and Germany, Tigong business proposals, to help build up a lot of new industries. In Europe alone, he has created 25 million jobs.
Hayek, the Swatch Group has never been confined to the watch area of the business. Mercedes-Benz Smart car is now owned by the original investment in research and development is Hayek. Later, he and a number of investors together and set up a Belenos clean energy company focused on developing solar, wind, hydrogen and other Hollywood stars George Clooney is also a shareholder. Clooney said: "I never participated in such a board of directors, CEO will actually spend most of the time on how people-oriented. To have such a friend of Hayek, I am very proud of." Many people have tried R & D and promotion of clean energy, many people have failed, but when Hayek speaker, people are willing to follow him. In a national survey, Hayek was selected as the most trusted eyes of the Swiss people.
Unfinished dream
Hayek's life with a lot of people think the wealthyeliteare quite different. He only married once, accompanied by his wife Marian have been six years, they lived 19 miles away from the Meisterschwanden Zurich, the lake valley, where Marian built a 2.5-acre public playground. "There was quiet, the only sounds heard are the birds and the laughter of children playing."
Hayek home and work and the distance between the 97 km, but no driver, but it is your drive to work, he also called for the whole family can do. Because he felt that hiring a symbol of the driver is undemocratic. He often did not openly accuse other Swiss entrepreneurs entrepreneurship, not to contribute to society.
In 2008, the "artist" Hayek 80 years old, media coverage, the trouble he is windy. Low-profile man at heart, he hated the celebrations, "do not do unnecessary things" is his philosophy of life. The opening ceremony, celebration will be, Meritorious Service Medal ... ... he rarely participated. "I have plenty of time," Hayek asked how he had arranged this time to answer the press. "I do not attend cocktail parties, the driving time to call, so I always have time to do some good."
Hayek's dream is to create a charge to be able to travel 500-700 km in the solar electric vehicle, the establishment of clean energy automobile industry in Switzerland. He said, "We have a lot of advantages, first of all we have a solid asset. Second, we did not find fault with the government oil companies. Third, we have no automobile, there would be some people out of it, we have voted so much of engine. In addition, we have sufficient scientific and technological strength. "
Now the time runs out, I believe that Hayek does not feel too bad, he is more than most people know how time is going on, and his dream, there are always people to succeed.
"Mr.Swatch" said: "school, society and people believe that we have lost the ability of various illusory wonderful things. You have to encourage her to overcome this obstacle, they believe they still have the ability to create."
"Life is the only thing you can not beat death and taxes. Every time someone said to me something 'impossible', I regarded it became possible."
"I want to tell young people, please do not sit in front of the computer, since that can make money by trading stocks, you do not create wealth, and I do nothing. You should be an entrepreneur, creating new ideas and products, new work and wealth. young people, this is you can do for the next best thing. "" I do not attend cocktail parties, wine at those who only know how to say, do not know how to listen. "
"I refuse to gothe DavosForum, the discussion because they are light, not results. "
"In Switzerland, you will not be easily criticized the bank, but I have to do this. I do not need them. 1957 was my first and last time to borrow money from banks or any person. I do not want them to control."
"I am the Earth as a spaceship, which regards itself as the passengers on this ship, so if someone wants to poke a hole in the spacecraft, wanted to destroy him, then I will pop up to stop it. This is my life doing. problem solved, I sat on the back seat of the plane, I do not want the captain. "
"I am a very ordinary person, my family is an ordinary family. Even the" Forbes "put me on their rich standings, we have no planes. We have no drivers, no luxury bus, Christmas section does not fly to Paris shopping. We must definitely on the ordinary people. "
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