[REVIEW] have each watch has a moving story, they accompanied their owners to record testimony of their life, Longines and Legends of China origin is formed by elegant story. Time can not be bribery, because flying wing hourglass enough to witness.
Longines president Mr. Von Kaenel
Each watch has a touching story of all, they accompanied their owners to record their life witnessed, Longines andLegends of Chinaorigin is formed by elegant story. Time can not be bribery, because flying wing hourglass enough to witness.
"Wind Hisashi": What is the definition of a good watch? Do you think that is the nature of Longines what?
Mr. Von Kaenel: good watch should be "classic"collection ofproducts, it will be generations, good watch is a person's life experiences and emotional renewal, even the family spirit. Longines is the ability to "classic" this character.
"Wind Hisashi": Why Longines very popular in China?
Mr. Von Kaenel: Longines is a very respected brand in China, we have been insisting only use Chinese as the Chinese market, the management team; by the Chinese people are familiar with Miss Lin Zhiling and Mr. Guo Fucheng celebrity endorsement, accurately convey to consumers "Elegance is an attitude "(elegant attitude, really my personality) of the brand concept. At the same time, we very much respect the views of consumers in China, including product size, product form the human improvement.
"Wind Hisashi": favorite on the "time" the famous? Hobbies and interests outside of work, interests, andwatchthe relationship?
Mr. Von Kaenel: "Time cannot be corrupted"
(Time can not be bribery). Collection of Chinese Maotai, my hobbies for many years, watches have in common with Maotai, it maintained a fine tradition of manufacturing, maintaining a professional attitude.
"Wind Hisashi": "In Search of China's most ancient Longines" was very successful, the concept of this event who wants to come? The event will be conducted in other countries do? How did you think of going to host this event?
Mr. Von Kaenel: Of course, the concept of this event I want out. As a brand president, I have to create some surprises. The event was originally held in Russia, made a very good response, then, we have chosen China as the second stop, and great success in China. Each watch has a touching story of all, they accompanied their owners to record their life witnessed, Longines and Legends of China origin is formed by elegant story. Through activities, demonstrated outstanding products Longines 100 years the spirit and elegance. The success of China's activities, so we are very confident to promote in other countries such as Japan and Singapore.
"Wind Hisashi": on what kind of impression of China?
Mr. Von Kaenel: 1969 Longines company I joined in 1972 on the first visit to China, and then we all wear the same color clothes, same hairstyle, this scene shocked me deeply; but today, we China can see many world brands, we can see the latest fashion trends; we also see more Chinese consumers trust the brand, which for each brand and the consumers themselves is a good thing, this is a manifestation of the quality of life .
Longines unique movement
"Wind Hisashi": Please describe for us this year, the latest Basel brand watches? Which is your favorite? Recommend to the Chinese men a watch? Miss Xiang Zhongguo recommend a watch?
Mr. Von Kaenel: 2010 Basle Watch Fair, we are dedicated to all column-wheel stopwatch Longines, Longines column-wheel movement stopwatch, heart month series of stainless steel rose gold watch, Longines Even dial watch over the Atlantic and elegant Longines Les Elégantes 2010 Series models.
Longines column-wheel stopwatch is suiwatch for men in China, simple and without losing the classic style, is the man the perfect embodiment of quality and identity. Heart month series stainless steel rose gold watches for each unique and full of charm, a modern woman, of course, including China's President.
"Wind Hisashi": how to see changes in the Basel Watch Fair? Fashion trends 2010 watch?
Mr. Von Kaenel: Watch Fair quietly changing every year, each brand maintains its own traditions, but with each passing day to progress. 2010, we see that many brands have to return to his strengths, very crazy before the anti-traditional design, alternative design significantly less. Focus on quality and technology to become mainstream this year.
Basel hourglass expression
This is a luxury in the Academy, here also the international watch industry benchmark. Basel WatchJewelleryFair every year to open the arms of the fashion world. As the annual watch and jewelery industry giants play, the Basel Watch and Jewellery Show has attracted worldwide media and watch the eye jewelry retailers.
Basel Fair 2010, the total exhibition area of 160,000 square meters, from 45 countries 1915 exhibitors gathered here, including watches Gallery 592,jewelryGallery 759, Gallery 564 other accessories. When these customers from around the world of fashion who flock to gather all the top brands of the world's No. room with one of grace to meet the luxury lovers "hungry" eyes, flow of the gallery, such as weaving, so this event in a babel of voices.
Simple white melody, streamlined path design, a graceful elegance, feel at home. Longines showroom may not be the best alternative, but among the many exhibition hall, stylish customer who is almost the first time, will be Longines classic hourglass caught sight flying wing. Imagine what can sign the flying wing than Longines hourglass allows people to look over remember?
As in previous years, in the Pavilion at Baselworld, Longines showroom is always a lot of luxury brands in the most lively commotion, during which time could see the president, Mr. Von Kaenel global dealers and the media shuttle in the middle of the busy figure, less than 70 years old, he always looks like the foot of the winding, powerful, hale and hearty, hearty laugh from time to time.
The president and his team for this grand exhibition brings creativity hourglass fashion: the 2010 Basel world watch fair Baselworld, the major manufacturers are gearing up for the time, Longines introduced based on the timing wheel column A classic and a sports watch models.
In the exhibition hall Longines, Longines president Mr. Von Kaenel will be very careful to share with you Longines Story - In 1933, U.S. aviator Charles? With drawing and his wife began to cross the North Atlantic 47,000 km of the voyage. Driving his "God of St. Louis" aircraft to complete remarkable history of human technology legend, a non-stop over the North Atlantic after the first person to even pull more want to explore the future return to the United States through the Cape Verde and Brazil, Wang air routes across the far north. Even pulling in his expedition in the equipment brought in, including a Longines designed specifically for the voyage of the watch has stopwatch function.
This is the Longines, a story of flying wing hourglass.
Dark Charm
Longines month series Arabian Nights version of heart
Mythology, the goddess of the moon, and about hand in hand. The moon and women, old and timeless history, spread all permanent glory shines with unlimited, Ren Shiguang passes, people can not erase their praise and admiration. Integrated steel of overflowing warmth of rose gold and brilliant shine. Harmonious and elegant, Longines month series dedicated to the heart of modern female fashion. Longines heart month series of new Arabian Nights version, pure and simple large circular dial inlaid diamonds bright transparent, so that people at first sight of this treasure, a Longines heart month The new Queen of the series, such as the Star in a clean full moon night. Cikuan combination stainless steel rose gold watch chain belt and rose watch needle, pink gloss in the hands between the eye-catching without losing the gentle flow of Korea, China and the United States as Yuezhinvshen with the successful passing of light lit the night sky. The beauty and elegance as the night sky, only intoxicated.
Elegant charm
Longines elegant series LesElégantes 2010 models
20 years of last century is always a fashion, art inexhaustible gold mine of inspiration. The most nowatch is the Art Deco - "Decorative Art." Longines from the spirit of this art inspiration, as always, Miss Gao Ya brings new surprises. Flashing watch draw every second, so that we fascinated those graceful extraordinary moment. For the modern woman is full of unique charm, add a 20s style. Almond-shaped watch, accompanied by a white satin strap, case, on the beautiful hand-carved patterns with a full 20 years of aesthetic essence. Streamlined design with diamonds dial, making this watch also has become a jewelry, watch straps smooth, soft, feels like another layer of skin.
Leisure able
Longines column-wheel movement stopwatch
Swiss Longines be sought after in the country, probably because of its elegant design to fit the Oriental aesthetic. And uphold this long and remarkable watchmaking, not only to meet people on the precise and concise design requirements, also meet the different needs of work and leisure. Longines column-wheel movement stopwatch, subtle color fusion, but this wonderful, deep black color slightly era, the passing of silver also see heavy technology flavor, color watch into the dial combination can be said to be coherent, dynamic style and simplicity. Surface because of the increased three small dials do not seem heavy, but the visual construction of the decorative form of design sense. Stainless steel case, screw the back cover and crown, bezel and crown to wear black ceramics, the crown of the flank protection, which constitute the lines, highlighting the tough men of the temperament.
Retro fashion
Longines watch even pull over the Atlantic
1933, U.S. aviator Charles and his wife started with drawing 47,000 km voyage across the North Atlantic. While this re-issued today a special watch, that is, the aviation pioneer tribute to commemorate the historic feat achieved. While this mechanical stopwatch wristwatch, the same as its original, 9 seconds time to have a small dish, 3:00 total time of 30 minutes of a dial. Central to the silver dial, its external perimeter of the white, decorated with black Arabic numerals, blue steel indicator shows hours, while a blue steel pointer instruction stopwatch function, and a measurement up to 500 km / h speed tachometer. Watch has a sapphire crystal and solid case, a transparent sheet back to enjoy the movement turning. With brown crocodile leather strap. Witness and accompany that great sailing.
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