Watch Traveling Report: In recent years, through the merger of the companies planned acquisition, production of the four groups in the watch industry leading position in the basic formation, they are the Swatch Group of Switzerland, Rolex Group, Vendome Group and France's Louis Vuitton Group .
Swatch Group
Birth of the Swatch Group, the Swiss watch industry for the coming merger wave struck Overture: the original Swiss watch industry companies (ASUAG) and the Swiss Watch Corporation (SSIH) merger in 1983, and its present name in 1998, more Swatch Group of Switzerland (Swatch Group) is the world's largest watch industry group.
Owns Bo Langpa love, Omega, Rado, Longines, Tissot, Calvin Klein, Certina, Mido, Hamill pass, Piba Man, Swatch watches and other brands. Also has its own assembly systems manufacturer Lasag companies, manufacturers ETA watch movement companies, Renata button battery factory and a number of companies supporting the production enterprise.
In 1999, the Swatch Group sales totaled 3.626 billion Swiss francs, up 10.9% over 1999; profit of 441 million Swiss francs, an increase of 23.5% over 1998. The first quarter of this year, the results of the Group increased unabated, turnover soared to more than 99 years in the first quarter of 20%.
Rolex Group
Rolex has a nearly century-old group is now the second largest Swiss watch companies, with annual sales of more than 20 million Swiss francs, 3,700 employees in Switzerland. Composition of the group is "elite" - only manufacturing sector sales in the first year after Rong Jushi Rolex brand watches and his brother, Tudor brand. Worth of these two extraordinary brands to become the largest Swiss Rolex Group, producers of luxury watch, each of Switzerland's total production of gold were used in the Rolex half of the Group's products watch.
For those who want to maintain the status quo watch industry enterprises, Rolex is no doubt resist the merger wave, the "mainstay": no intention to annex the expansion represents a large part of the Rolex Group, a determination to maintain traditional enterprise and independence of view.
However, apart from the will to remain independent, the real effort is also essential. The face of new competition, Rolex Group, has begun to pay more in marketing efforts, especially the second brand to increase its ad spending Tudor watches, golf star Tiger Woods recently been invited to serve its Image representative.
Vendome Group
Vendome Group is a Swiss luxury goods company Richemont Group, the 9th largest subsidiary, has a number of the world's luxury brands such as Cartier, Alfred Dunhill, Montblanc, Portland contest.
Since 1988, Vendome Group has acquired Baume & Mercier, Piaget, Vacheron Constantin, the Swiss luxury watch brands, three, and the production areas of Cartier jewelry extend from the luxury jewelry watch, which ranks among the world's three major manufacturers of watches and clocks column, watches annual sales of 1.5 billion Swiss francs.
LVMH Group
Perfume and Louis Vuitton have a CD of French leather goods group LVMH is the world's number one luxury group. Purchased last year, Ebel, luxury, Ci Nite After three Swiss watch brand, LVMH Group, the fourth largest in the world now watch manufacturers. From now on, this comes from the French "heavyweight" local enterprises will be the three Army with the Swiss - Swatch, Rolex and the Vendome luxury watch jointly control the world production share of 80%, just joined the ranks of the LVMH Watches Group holds 10% of the production of luxury watch.
LVMH Group, the Swatch Group's core even one of the leading figures - Omega watch factory to the former president of Sophie's Stephen dug to help groups develop strategies to make Ebel, luxury and Ci Nite three brands attested. For the three Swiss brands, as the company changed hands, quietly era came to an end: LVMH Watch & Jewellery Group, the newly created Ministry has started to take a series of positive measures - focus on production, increase advertising, and through the LVMH Group worldwide sales network and the Internet to expand sales.
Years, Vendome and the two world-renowned LVMH luxury goods group has to enter the Swiss watch industry, and quickly achieved with the watch industry, "the old hegemony" to compete against their strength, which fully demonstrates the current development of the Swiss watch industry a major trend, namely, high-end luxury watch industry is growing and the manufacturing industry of mutual penetration. Indeed, in the luxury goods group through fashion, jewelry, perfume and the shape of the colorful world of Swiss watch how this important missing parts? Which products have expensive than the classic Swiss watches luxury goods group to better reflect the "art of life" concept? Moreover, the luxury goods group to enter the watch industry than other industries to also have a natural advantage, that is, luxury goods group has a strong sales network, which saves a separate sales network to establish the substantial cost of the watch.
At the same time, the Swiss watch industry is prepared to reverse on the penetration of the luxury goods industry. Swatch Group announced: The next step will be to enter the field of jewelry, the Champs Elysees in Paris, to open stores, with France the major luxury brands (especially the new rival LVMH Group) store next door, to create your own luxury product brand image. In the process of mutual penetration of two sectors, the high-end watches and luxury watch brands, of course, is the main competition for the object, at present, sales of high-end world ranking watch is still being: Rolex, Vendome, Swatch and LVMH.
After a previous period of mergers and acquisitions, the basic form of the four major groups, "separatism" of the situation, Rolex, Swatch, Vendome Group, three of the Swiss watch exports accounted for four-fifths of total exports of watches. But industry experts agree: the Swiss watch industry, the wave of restructuring is far from over, for some time, there will be more Swiss brand changed hands, people waiting to see the new acquisitions. However, the Swiss watch industry enterprises which have not yet entered the market, which brings to the merger and acquisition operations are some difficulties: assessment of the value of the brand itself and market forecasts, as well as to determine the industry trends are likely to affect the investment acquisitions.
Article Source: http://www.travelinginfos.com
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