Brand Watch News Report: While in Paris in June is the summer, but the large temperature difference between the weather, hot, noon, morning and evening chill attacks, the French Open, in such weather in the Roland Garros stadium in the famous start. The world's biggest tennis tournament on clay, has been the most difficult to conquer the tournament's top players, but also attracted the elite from around the world tennis players and tennis enthusiasts. Chinese media line for the first time face to face to feel the charm of the French Open, the first to experience the unique everywhere in France, romance and passion, for the first time to appreciate the full range of Rado intimate relationship with the French Open.
Rado president decryption relationship with tennis
Reporter: Why is love watch tennis Rado?
President: precise, compact, elegant and great skill, is attracting many tennis enthusiasts an important factor. This pursuit of high-quality Rado watch coincides with the business philosophy. This is why the Rado watch tennis can become invincible with the perfect combination of one of the main. 20 years, Rado watch tennis tournament of the active input, has become its traditional advertising can not be ignored supplement. Rado global sports fans will be synonymous with tennis as the fact that the Rado is the best proof of successful strategy watch.
Reporter: Rado Australian Open and French Open sponsored by What is the difference?
President: Australian Open, pay more attention to the Asian world, but more emphasis on the European atmosphere of the French Open. Two games have their own characteristics, complementary, and fully display Rado elegance.
Reporter: Rado What are the criteria to choose its representatives? What kind of spokesman for the temperament of the watch matches the Rado?
President: Any personality, achievement, but very smart, has a special understanding of the watch on the Rado of celebrity selection watch in the list of the Rado because the Rado of such characteristics closer to the watch of cultural ideas. This year we chose the Jing in China, beginning as a new ambassador, she not only beautiful, but fresh, unique and very intellectual, and Rado is the perfect brand fit the watch! Of course, many well-known watch tennis star is also a friend of Rado, like the German player Tommy Haas is the ambassador for Rado, like the Chinese tennis player Zheng Jie and Yan Zi doubles also came to Roland Garros this Rado watch VIP area and the Chinese media Qi gathered.
Reporter: Rado's new season products, what are the characteristics? Rado at the launch of new products to follow principles?
President: Basel Watch Fair this year launched a new watch on the Rado, "RADO TRUE Rado True Series", which is set two world's first technology in a watch, satin-brushed and Microhyla high-tech ceramics, This is the classical Rado has the perfect combination of design and a unique brand of road materials.
Reporter: Rado sales in China strategy?
President: China is getting better and better, Chinese people's spending power continues to increase, the design of the watch by the Rado like the Chinese people, Chinese people are willing to buy a more expensive watch. Rado sales last year was the fastest growing year and the first half of this year has exceeded last year's growth. Current sales in China is the world's first, in a very important position, for the Chinese consumer demand, we can do specifically for the Chinese market, a special watch design.
Reporter: Rado unique in the design of what is different?
President: In the annals of the Rado in the form of the brand we have ever recorded many international design awards competition, such as Creamica whole new ceramic series, Original founding series, there Cerix Serui Lakes series. We seek not the fleeting season fashion, but can overcome constraints of time, a timeless classic beauty, for material development and innovation we have not been idle.
Reporter: Rado introduced in China more mechanical watches, whether in product design means that a new position?
President: not a new position, because many consumers like to see the Chinese mechanical watches, so there are some focus in the promotion. Rado total sales each year, only 15% to 20% of the mechanical watch. In view of the pursuit of quality Rado, mechanical watches are also particular emphasis on product appearance elegance.
Love Story of tennis Rado watch
20th century, mid-80s, Rado in Switzerland GSTAAD Cup tennis tournament at the Rado, as a sponsor and started the Rado successful cooperation watch and tennis career. With the performance of many extraordinary events, Rado tennis quickly become an international supplier of official timer and its unique design personality not wear watches in many manufacturers came out top as the The most important tennis partner.
Proved resolutely engaged in the support of a sport, is completely worth it. As mentioned in its product strategy, as the Rado in the same area the watch that the purpose and continuity to carry out marketing activities, there must be effective. With a clear definition of this target, the Rado constantly playing watch tennis tournament of the role of sponsors, and thus establish their own brand image and visibility.
Rado famous corner clock of Tennis
As a tennis tournament sponsor, a successful initiative Rado watch tennis game is the invention of the diagonal minutes. Once launched, quickly became the world's tennis stadium on the fixed facilities.
At first, only a tennis match on the corner clock display the time, date and game time general tool. And Rado, the world famous brand watches clocks to improve the diagonal, with its pioneer spirit of courage, in 1996, on this basis has taken a revolutionary step.
Improved equipment full range of digital information added, with a test outdoor temperature, humidity, and serve the function of the speed, and progressive form of display to show in the world.
The top watch tennis Rado timing and speed
At Roland Garros 2004 French Open, the Rado records of the watch diagonally minutes the longest in modern history of the Games tennis - 6 hours 35 minutes - the French player Arnaud Clerment and Fabrice Santoro fought for a whole 6 hours 35 minutes The time has finally made their first qualifying round victory.
In 2005 with the French Open at Roland Garros, the diagonal Rado clock also recorded the fastest ball speed - 226Km / h (226 km per hour) by the German player Nicolas Kiefer hit!
The highest level chronograph functions tennis of Rado watch
In 1996, the organizers of the World Men's Tennis - Professional Tennis Association, the selection watch as the Rado, "the official Association of Tennis Professionals Tour, with the watch." Network Association chief executive level (in office until 2003) LARRY SCOTT, in his speech that: "Rado, is 'accurate', synonymous, there is no doubt that it is the Association of Tennis Professionals Tour, the ideal partner."
After only one year, the Rado watch Tennis League contract with the International, won the Davis Cup tennis match of all time right. Davis Cup began in 1900, is the world's oldest tennis tournament, all participants are worked hard for their respective victories. These players form the common ground and Rado, is firmly established towards the goal, and never compromise. For a tennis star, in the correct time into the state, is to win a game, and even tournaments. As for the Rado, watchs, is based on impeccable quality and superior design to create an outstanding and enduring watch.
Rado Smash Corner- experience the charm of the watch tennis and Rado
RADO SMASH CORNER is a watch tennis tournament sponsored by the Rado structure of a very attractive and very popular activity. Whether it is tennis professional personnel, amateur enthusiasts, visitors or spectators - Rado angle shots to give them every opportunity to verify test their batting strength and speed.
Roland Garros stadium in 2006 you'll see Champions Gallery Rado angle shots, each participant will be hitting the ball before the pre-guess yourself, but the striker's swing style will also be filmed, all the The photos will soon be uploaded to the Web site Rado watch, the striker hit the ball free to download their pictures to friends.
Design Tour in Paris
Every city has its own unique design. Most visitors only have access to the obvious things, and those independent of time or implied in the concept behind the design, including some buildings, bridges, streets, design elements, etc., and now is still regarded as unusual and timeless. First, they are the type of art form, and even some well-known grand design sometimes controversial - Rado This product is very similar to Rado list for this line is designed specifically for the media tour.
Article Source: http://www.mywatchnews.com
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