Fashion Watch News Report: Golfer Tiger Woods, tennis player Maria Sharapova, basketball star Yao Ming, F1 driver Juan Pablo Montoya and Lai Kening
Chinese people first saw the TAG Heuer, these famous athletes are always in earnest worn on the wrist, and look at the TAG Heuer catalog, golf series, the racing series, dive series. So we are convinced that "TAG Heuer "is a professional sports watch brand. From 2005, it suddenly appeared in the Brad Pitt and Uma Thurman in the wrist - two world-famous Hollywood stars, but their lives are really not of any substantive relationship between exercise . From sports stars to movie stars, TAG Heuer, the spokesman for a large team of people scratching their heads began: Is this in the most famous sports watch brand to change their direction?
Is the involvement of LVMH, TAG Heuer brought to these changes.
Philippe Pascal, LVMH Jewelry and Watch Division, Group President, "TAG Heuer" pronunciation for the French people read it always seemed to say, "Taigeyueer," the newest piece of SRL Hoya wearing his racing form wrist, leaving his suit and tie look a little strange. Philippe Pascal said, very seriously: "'TAG Heuer' is not a sports watch. But the spirit of adhering to the high-end luxury sports watch."
The world's largest luxury goods from the Group President satisfied with TAG Heuer people usually cognitive, and he wants you to know, from 2005 to LVMH's TAG Heuer brand into the beginning, "TAG Heuer" has been the path toward high-end luxury goods giant step forward.
Maria Sharapova TAG Heuer endorsement - F1 Diamond Watches
Founded in Switzerland in 1860, "Hao Ya" has been known to produce sports timer. From 1882 the first patented mechanical system timer's oscillator to adjust the 1887 round of the patent, from the 1916 launch of the first accurate up to 1 / 100 second chronograph measuring system, first introduced in 1966, a time precision of 1 / 1000 second micro-timer, and then to launch the first in 1969 with a micro-dial chronograph automatic system, "Heuer" feature is the precise timing performance. But with many Swiss watch brands than up, the price of living in the end but never able to make people look at it as a luxury.
In Philippe Pascal's view, the high-end luxury items should also have the products you can afford. "TAG Heuer products manufactured not for people to collections, but to allow more people to use. TAG Heuer's luxury property is better quality, more features and better technology, and not just a very high price. "
Philippe Pascal quite so proud that each of the development of a process of TAG Heuer. Professional athletes as a starting point the needs of users, TAG Heuer has been a manufacturer of sports timer principles in the design of products, LVMH strong capital investment, so that "Hoya" in the development and promotion have a more powerful backing, they invited the top of each sport to the theme of the characters involved in the design of watches.
"Our image of the spokesperson is not only a product worn on the wrist to take pictures so simple. We got Tiger Woods, when asked to play which need to watch on wrist shots can bear the additional weight restrictions , the performance requirements of wear on the surface, the fit of the wrist strap with the requirements of the impact force on the ball when the impact of running watch, TAG Heuer's design team is based on the needs of his design to meet all the conditions Products. "Philippe Pascal, said Woods, TAG Heuer is proud to be the" first play when you can still wear the watch. "
Similarly, the SRL will be available in the second half of the limited edition watch the development process, LVMH as Mercedes F1 team - McLaren sponsor, Mercedes SRL model with the characteristics of the design shape, Juan Pablo Montoya and invited Lai Kening involved in the design, and even the monitoring of product performance monitoring systems are in F1 to get completed. "So the design of TAG Heuer and technical standards are always able to adapt to the most challenging sport." Philippe Pascal said.
Has been widely circulated there was a saying in: If a man has a second good form, it should be a block Watch. TAG Heuer in China, but it is a lot of young people who can not afford Rolex watches as the first choice of a watch. Although LVMH to "TAG Heuer" design goal is to become a "made in a sport of precision timing products, high-end watch", SRL's market pricing is also expected around 13 million, but the "TAG Heuer" brand by the Chinese consumer 1 million are less well known or because the price of the product. At the same time, Cartier SANTOS series, IWC Schaffhausen manufacturing professional aviation watch, Audemars Piguet Royal Oak Offshore has been released based Automatic Chronograph Juan Pablo Montoya and so many well-known brands has been dominated in the sports field of high-end market timer, "TAG Heuer" LVMH's support of the possibility of a high-end sports watch, or, as Philippe Pascal said, the capture success of young people, modern, with a keen fashion touch people, but also a range of products over a period of time and the market response validation.
Article Source: http://www.vogue-element.com
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