Trace the history of Maurice Lacroix, then go back to 1961, the year, the parent company of Maurice Lacroix - Desco von Schulthess AG acquired the town of Jurassic province Saignelégier watch parts of a plant, began production of an exclusive watch brand sold to domestic and overseas markets.
In 1975, Desco von Schulthess AG produced in Austria, first to "Maurice Lacroix" named watches from Maurice Lacroix was born. The next year, Maurice Lacroix began to enter the Spanish market, and quick success. In the ensuing two decades, Maurice Lacroix established a smooth flow of the global sales network, and its rapid rate of expansion of amazing.
In 1979, Maurice Lacroix set up distribution centers in Germany; 1980 to 1981, the Maurice Lacroix by Desco von Schulthess AG's branch presence in Australia, Sydney and Melbourne markets; 1983, Maurice Lacroix to enter the Swiss market; 1986, stationed in Dutch market; 1987, the British market; 1989 to 1990, Maurice Lacroix re-integration of the Far East and South Pacific sales network, successfully entered Japan, Hong Kong, Singapore, Malaysia and Thailand markets; 1990, Maurice Lacroix from Saudi Arabia began to open up the Arab Middle East; in 1995, Maurice Lacroix set up branch offices in the United States; 2002, Maurice Lacroix set up branch offices in the UK, from its goal of international business development to find the ideal base. Time to 2005, Maurice Lacroix are sold in more than 60 countries around the world about 4,000 senior watch shop, there are around 150,000 only Maurice Lacroix watch factory from Saignelégier sales around the world.
In the expanding and consolidating its sales network, Maurice Lacroix is also the expansion of its production, not only acquired in 1989 of the case at Saignelégier factory, and in 1994 to 1995, investing millions of Swiss francs Updated and expanded the production scale Saignelégier watch factory. To meet the growing needs of the global market in 1999, Maurice Lacroix update again Saignelégier case factory equipment and technology. In 2000, Maurice Lacroix further expansion of the assembly equipment, the establishment of information and training center, in February 2003, new equipment has been updated since then to plant a Maurice Lacroix watch the industry's leading advanced plant.
In 1998, Maurice Lacroix formally enter the Chinese market since launching fierce offensive. July 26, 2003, Maurice Lacroix signed a contract with Taiwanese singer Jeff Chang, a Maurice Lacroix Jeff Chang and Hong Kong in China's spokesperson. June 1, 2004, Maurice Lacroix men's group with the world tennis number one Roger Federer in close partnership contract signed in Zurich, the two sides began a five-year cooperation, the year in September, Maurice Lacroix watch Federer quickly introduced the first watch, and Federer's return is significant in a variety of award ceremonies and occasions in the United States should Peidai Yi watch.
Maurice Lacroix corner of Headquarters Building
In 2001, Maurice Lacroix that is the crucial year, in March, Philippe C. Merk, Mr. Lacroix served as Chairman of the Board; October 1, originally part of the Desco Von Schulthess AG company's officially registered as a Maurice Lacroix independent company, from Maurice Lacroix started a new development journey.
Maurice Lacroix is on the watch, although still very young, but had no effect on it is to watch the industry as "Tomorrow classic" long-cherished wish. No matter how things change and trends, Maurice Lacroix has not changed its goals, that is, the quality of design and passion for quality.
Maurice Lacroix and Roger Federer starting from 2004 a five-year cooperation
Maurice Lacroix has been known for original designs, are still producing their own case, which concerned many of the Swiss watch factory is rare. Maurice Lacroix Swiss production plant include the Case manufacturing plant and assembly plant, in particular the case factories, to provide a full range of Maurice Lacroix production process, from the most primitive stage of the case design to the final polishing process, by Maurice Lacroix watch factory management and control of their own. In addition, Maurice Lacroix computer through the introduction of advanced production machines to improve the quality of the watch, instead of ordering out, so the price is easier to control costs. In the pursuit of high efficiency, Maurice Lacroix is still maintained its precise and meticulous hand-made, assembly workshops watchmakers aid of high-tech machines to make each hand are the perfect expression of the staff assembly results. This is just the right balance, so that Maurice Lacroix has been active in the world today altar watch.
In 1990, Maurice Lacroix launched the ingenuity of the most classic series, the originality of its predecessor Cinq Aiguilles series is modeled as a mechanical watch revival of a powerful cyclone blowing. In 2003, Maurice Lacroix launched ingenuity series of double back watch, the history of its development to become an important milestone, because this chic watch each of the unique features are added by the factory's technical center Lacroix self-development. In the same year in September, Le Meridien watch ingenuity world's first Platinum Series twin back precious limited edition watches to China, enough to see its importance to the Chinese market and ambition.
According to the Swiss magazine "L'H ELBDO" authority of the special watch "Watches & Passion" is reported in the 2003 selection contest watches, Maurice Lacroix returned ingenuity series of large windows calendar watch by beating enemies, was "watch the Year" Award. In Germany, "CH RONOS" best watch magazine review was conducted in the contest, the ingenuity of Maurice Lacroix Grand Guichet series of automatic watch ranked third in the readers mind. Subsequently, the Maurice Lacroix lessons in ingenuity series of valuable experience and apply it to Pontos, Miros, Calypso, Les Classiques and Divina series of , Maurice Lacroix family to continue to grow up this way.
Maurice Lacroix ingenuity series back watch phase of the moonphase
A century, the moon changes in profit and loss of vision has been the use of traditional watchmaking and which has become a very full set of precision mechanical parts worth pondering. 80 years of the 20th century, mechanical movement time comeback and become very popular, Maurice Lacroix decided to join it in through the window of the dial displays the moonphase dial, the wearer showing the current position of the moon on the sky. Since then, Maurice Lacroix has been inseparable with the moonphase, moonphase watch from Maurice Lacroix has not been absent.
Until now, there are still some people think that the moon taken away from their watch in a bit of time ─ ─ The implication is that they are also less accurate watch worn on the ingenuity of Maurice Lacroix phase of the moon back to this series dial watch, this argument will not hold water because it is configured for 16 lines ML104 movement is by experienced watchmakers precise location of the five different regulation, each process meets the highest precision requirements. As a vital part of the movement, including the lever escapement, Glucydur screw balance wheel and Nivarox-1 balance spring, all belong to the quality of the supremacy of the mechanical parts. In order to show that the place of this extraordinary movement, Maurice Lacroix watchmakers and not this meet, but more for the manual winding movement with an additional arc of precision regulator, want to watch it a try with any level.
Moonphase reversal of this section ingenuity series watch, not only in position 6 has a semi-circular display window, the moon 29.5 days to cover the entire process, but also provides calendar, week and power reserve display. The number of words on Sunday at locations around the moonphase indication, a pointer to a small display. Be arranged at the location of 10 calendar display with call-back form: pointer in a month time, the daily show in a spacious window fan to move, each time they return to the starting point to reach the end. Across the calendar shows that the 2 position also has a power reserve display, to remind the wearer of the main spring of the chain state, so that the wearer time to watch on the chain. Currently this section back the calendar with moonphase watch rose gold or platinum styles, the limited production of only 30, and with individual serial number and certificate.
Such as the ingenuity of all watch the same series, this watch is also equipped with sapphire crystal at the end, so that the wearer can freely enjoy the fantastic case of the hollow fine balance wheel and manually modified automatic movement. Watch all the functions necessary to focus on Maurice Lacroix ingenuity that a series Tourbillon back watch. Tourbillon ingenuity series back watch not only provides time, week and calendar data, but also has applied to the second 24-hour time zone display and power reserve display, to facilitate the wearer at any time that the existing power reserves.
To accommodate such a large number of display data, not the surface of a design not clear. Maurice Lacroix's passion for the details once again demonstrated, a simple and neat layout so that the wearer at a glance: The surface of silver produced in the central location coupled with beautiful waves Microhyla. On the one hand, to show the time of this large Roman numerals are placed around the circle, while the other hand, real-time calendar to show Arabic numerals were placed on the watch the outer ring of the arrangements. In order to ensure a quick and simple view, calendar pointer is placed at a central location, but with a red tip. Week and month, respectively, at 3 and 9 o'clock in the small dial, and at 6 o'clock in the power reserve display is designed with a unique shape, narrowing at the bottom of the sickle. The second time zone is set at 12 o'clock, with a blue arm-type pointer, with the sun at one end graphics, the other end with a sickle moon. This part of the time covered by the morning / evening from 6 pm to dusk / 6 am, whether it is night or day 12 hours 12 hours, instructions are clear and correct.
Currently, stainless steel back watch tourbillon limited production 450, and rose gold models and limited 18K750 50.
Article Source: http://www.v-trend.biz
Related Articles: Maurice Lacroix Memoire 1 Watch
Maurice Lacroix Valgranges 47mm Chronograph Watch
Maurice Lacroix Masterpiece Le Chronograph ML 106 Movement
No comments:
Post a Comment